Are you tired of struggling to increase revenue in your game app? You're not alone! Many game studios face the same challenge. However, instead of focusing on the symptoms (low revenue), it's essential to address the root cause: creating a sales model that resonates with your players.

In this article, we'll explore five innovative sales models that can help you multiply your game app revenue by 10x through subscriptions and bundles. These models are designed to provide value to your players while generating stable and recurring revenue for your studio.

Revenue Models Overview For Game Apps

Before we dive into the specific models, here's a quick comparison table to help you visualize the different approaches:

| Sales Model | Main Revenue Driver | Best For | Key Risk To Watch |

|---|---|---|---|

| 1. Battle Pass Style Subscription | Recurring seasonal passes | Midcore and competitive games | Overloading grind and creating FOMO fatigue |

| 2. VIP Club Or Premium Membership | Always on perks and boosts | High engagement players in any genre | Pay to win perception if tuned badly |

| 3. Value Packed Starter And Progression Bundles | One time bundles at key milestones | New and returning players | Making core game feel incomplete without buying |

| 4. Smart Dynamic Bundles And Personalized Offers | Tailored packs based on behavior | Live service games with strong analytics | Overcomplicating offers and confusing users |

| 5. Hybrid Subscription Plus Ownership Model | Mix of subs, bundles, and permanent unlocks | Games with long term progression and cosmetics | Fragmented pricing and unclear overall value |

Model 1: Battle Pass Style Subscription - A Proven Formula for Success

The battle pass model has been a game-changer (pun intended!) in the gaming industry. By combining a clear roadmap of rewards with a limited-time progression track, players feel motivated to engage with your game.

In this model:

  • Players earn rewards by playing and completing challenges
  • The premium track offers exclusive content and boosts
  • A one-time purchase or recurring subscription unlocks the premium track

This model works wonders for game app bundles and subscriptions because it:

  • Rewards engagement instead of pure spending
  • Provides a predictable revenue stream through new seasons and content drops
  • Creates natural marketing beats, making it easy to promote your game

Model 2: VIP Club Or Premium Membership - A Loyalty Program Like No Other

A VIP club is an excellent way to reward your most dedicated players while generating stable recurring revenue. By offering perks like daily currency drops, permanent boosts, and exclusive cosmetics, you'll create a sense of exclusivity that keeps players coming back for more.

Model 3: Value Packed Starter And Progression Bundles - A Recipe for Success

This model is designed to capitalize on the excitement and enthusiasm of new players. By offering value-packed bundles at key milestones, you'll make it easy for players to upgrade their experience without feeling like they're missing out.

Examples of successful bundles include:

  • New player starter packs with premium currency, cosmetics, and boosts
  • Chapter or level bundles that tie in with the game's story or theme
  • Comeback bundles that help returning players catch up and feel reinvigorated

Model 4: Smart Dynamic Bundles And Personalized Offers - The Ultimate in Customization

In this model, you'll use analytics to create personalized offers based on player behavior. This approach is perfect for live service games with strong data capabilities.

Key benefits include:

  • Increased revenue through targeted offers
  • Improved player engagement through tailored experiences
  • Reduced churn by making players feel valued and understood

Model 5: Hybrid Subscription Plus Ownership Model - The Best of Both Worlds

This model combines the best elements of subscriptions, bundles, and permanent unlocks to create a unique revenue stream. By offering a mix of subs, bundles, and permanent unlocks, you'll create a sense of ownership that keeps players invested in your game.

Conclusion

In conclusion, these five sales models offer a range of innovative approaches to boosting your game app revenue through subscriptions and bundles. By implementing one or more of these models, you'll be well on your way to multiplying your average revenue per user and lifetime value. Remember to test and combine different models to find the perfect fit for your studio and players.