Let's kick-start your app launch with a clear plan! Before you put your mobile masterpiece out there, it's crucial to build anticipation and drive downloads. One effective way to do this is by sharing the excitement on social media, sending out announcements via email campaigns, or displaying a "coming soon" banner on your website.
Before your app goes live, use this period wisely to research the market, optimize tools, and understand key metrics. Here are some best practices to create a killer pre-launch strategy:
Build Anticipation with Social Media
Your social media followers are loyal customers who want to know about your mobile app! Share updates on your feed and stories to maximize visibility. A teaser video is an excellent way to pique your audience's curiosity, highlighting the app's best features and including a strong call-to-action.
Leverage Influencer Marketing
Influencers can be a game-changer for your app's marketing performance. With the influencer marketing industry projected to reach up to $15 billion by 2022, partnering with influencers who share similar values and have a significant following (number of followers, engagement, and positive comments) is a worthwhile investment.
Create a Landing Page
Develop a landing page that explains the value proposition of your app. This is an excellent opportunity to drive traffic and convert visitors into downloads. Consider linking it to the Apple store and promoting it on your website's footer or other relevant pages.
Smart Banners for Mobile Sites
Once your app is live, prompt mobile website visitors to download the app with a banner that appears at the top of your site. Direct users to the Apple store, offering exclusive discounts, highlighting in-app-only products, or running a "download to win" giveaway.
Drive App Downloads via Email Campaigns
Leverage your email list to get more downloads. Regularly promoting your app within email campaigns will help convert subscribers into app users.
Video Content that Pops
Use eye-catching video content to promote your app on social media and in paid ads. Video is an effective way to showcase the app's features, increase engagement, and drive downloads.
Optimize for App Store Algorithms
Research your target audience and competitors to make your app more discoverable in the App Stores. The app store is the largest channel for app discovery and download generation. Check out our ASO guide to ensure your app doesn't get lost in the sea of apps.
Understand Your App's KPIs
Monitor your mobile app's metrics to gain insights, improve performance, and increase revenue on mobile. Here's a chart outlining the most relevant KPIs.
Plan for Future Success
Congratulations! You've completed this mobile app launch checklist successfully... What happens next? It's never too early to plan out other app marketing initiatives to retarget prospects and nurture your community. Check out our guide on How to Market Your App.
To learn more about the benefits of a mobile app and what we can do for your brand, get in touch with us to speak with a mobile expert.