At RevenueCat, we're on the hunt for a talented Paid Marketing Manager to join our team and help scale our self-serve acquisition engine. As a key player in our growth strategy, you'll be responsible for driving high-volume acquisition with strong ROI across multiple digital channels.

As we continue to grow, we need someone who can take ownership of an already high-performing self-serve funnel. You'll manage day-to-day maintenance, reporting, and optimization across platforms like Google Ads, LinkedIn, Reddit, X, and YouTube. Your focus will be on scaling the self-serve motion while improving both volume and quality of new signups.

As a Paid Marketing Manager at RevenueCat, you'll have the opportunity to work closely with our broader GTM team to drive performance. You'll also collaborate on larger, cross-functional campaigns that may push the boundaries of what's possible in marketing. Our campaigns are creative, unconventional, and always reflect the energy and passion of our developers.

You'll be marketing a product that's constantly evolving, with over 5,000 new subscription apps launched on Apple & Google Play app stores each month. Your job will be to make sure these app builders know about RevenueCat and how we can help them grow their businesses.

About You

As a seasoned expert in paid marketing, you have:

  • 5 years of experience within the B2B or B2D SaaS space
  • Experience running and scaling paid campaigns, particularly in user acquisition and lead generation
  • A strong foundation in optimizing for outcomes rather than vanity metrics, looking past leads & sign-ups to ensure campaigns are impacting real product adoption
  • A passion for continuous experimentation and optimization

Your Responsibilities

As Paid Marketing Manager, you'll be responsible for:

  • Paid Campaign Management: Own end-to-end execution and optimization across Google Ads, Bing Ads, Reddit, LinkedIn, X, and YouTube. Manage budgets, bids, targeting, and performance to drive high-volume acquisition with strong ROI.
  • Creative Testing & Iteration: Lead ongoing testing of ad copy, formats, and visual creative. Ensure our campaigns reflect RevenueCat's unique brand personality without being afraid to push boundaries or try something unexpected.
  • Audience Segmentation & Targeting: Build strategies to reach a diverse global audience – from vibe coders to VC-backed startups – across verticals and regions. Testing and refinement will be key to scaling what works.
  • New Channel Exploration: Seek out and experiment with new acquisition tactics and emerging platforms, collaborating with the broader team to expand beyond our core channels when opportunities arise.
  • Funnel & Activation Optimization: Assess and improve the user journey from signup to full product adoption. Identify friction points and optimize for conversion quality and velocity across the self-serve funnel.
  • Reporting & Sharing Insights: Design clear, actionable reporting that tracks performance, uncovers trends, and helps the team move fast. You'll own how paid performance is communicated across marketing and growth teams.

What's Next

In your first month, you'll:

  • Get up to speed on RevenueCat's product, customers, and current marketing strategies
  • Familiarize yourself with our core paid channels, including reviewing existing structure and performance
  • Collaborate with the Demand Generation Lead to prioritize initial optimizations or areas for improvement
  • Start building key relationships across marketing, design, product, and data teams to support future collaboration
  • Deliver your "first ship," a project that demonstrates your insights and adds value to the team (maybe a new campaign, analysis, or fresh experiment –– it's up to you!)

Within three months, you'll:

  • Regularly distill learnings from paid marketing efforts into actionable insights across the rest of the company (mainly Product for user acquisition learnings, and Sales for lead gen learnings)
  • Launch new creative and audience tests across our highest-volume channels
  • Begin exploring opportunities to localize and tailor campaigns for priority international markets
  • Support and contribute to larger campaigns in collaboration with other teams