Discover how top education brands and institutions are leveraging innovative app startup ideas to connect with prospective students, parents, and education professionals.
Driving High-Quality Leads at Lower Costs
The University of Chicago is a prime example of an institution that has successfully utilized Quora's Lead Gen Forms to drive high-quality leads at lower costs. By comparing their results to Facebook, they found that they generated 5x more information requests with Quora at a staggering 63% lower cost per lead.
Amplifying Brand Presence
BSBI took advantage of Quora's technology-savvy audience to drive relevant traffic and brand awareness. With impressive results, they achieved a 1.4x increase in lead rate and generated an astonishing 5.7 million+ content views.
Boosting Awareness Worldwide
ETS India utilized Quora to build awareness around the TOEFL test, resulting in over 28 million content views and a remarkable 2.5% growth in click-through rates.
Driving Website Conversions
Manipal AUA focused on aspiring medical students and achieved a 3x increase in conversion rate and a 70% reduction in cost per lead using Quora's targeted Image Ads.
Your Education Advertising Strategy
To build a successful education campaign, connect with your audience at every stage of the education journey. Whether you're promoting academic programs, EdTech products, or professional development opportunities, here are some key considerations to optimize your advertising approach:
Creative Tips
Lead with authentic, relatable content that showcases the real-world benefits and experiences of your education offering. Highlight testimonials from current students, educators, or alumni to build trust and credibility.
Ad Formats
Promote video ads to provide immersive walkthroughs of your programs or products, utilize image carousels to feature key features and benefits, and deploy Promoted Answers to share in-depth, expert-led insights.
Targeting
Layer your targeting strategy across education-focused topics, discussions around specific programs or products, and high-intent users researching similar offerings. Combine topic and keyword targeting with behavioral signals to reach your ideal audience.
Measurement
Track key conversion metrics like leads, program applications, and content downloads. Utilize the Quora Pixel and Conversion API to measure the full impact of your campaigns, including upper-funnel engagement and cross-device conversions.
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Connect with our ads experts to build a campaign strategy that connects with students, parents, and educators throughout their education journey.