TikTok users took their frustrations to the next level by unleashing a torrent of negative reviews on Donald Trump's 2020 campaign app, forcing Apple to reset its star rating. The unprecedented review-bombing was sparked by Trump's growing hostility towards the popular video-sharing platform, and it ultimately led to the app's rating being reset.
The campaign app's number one nemesis? Angry TikTok fans who were fed up with Trump's constant attacks on their beloved platform. These users took matters into their own hands by posting scathing reviews that accused the app of being buggy, glitchy, and stealing personal information – a clever swipe at the Trump administration's claims that TikTok relays US user data to the Chinese government.
The review-bombing began in July, with Bloomberg reporting a surge in negative ratings between July 7 and July 9. The number of one-star reviews skyrocketed from 20,500 to 216,500 – a staggering increase that left a lasting impact on the app's overall rating.
As tensions escalated, Trump signed two executive orders aimed at curbing TikTok's influence. On August 7, he barred US companies from doing business with TikTok's Chinese parent company ByteDance, citing national security concerns. The following day, he issued a second order demanding that TikTok sell off its US operations.
In response to these developments, Apple reset the Trump 2020 app's star rating on August 14, bringing it down to 3.8 – a significant drop from its initial rating. This unprecedented move highlights the power of online activism and the impact that social media can have on politics and society.
TikTok users have consistently demonstrated their ability to mobilize and make their voices heard. In June, they claimed to have tanked attendance at Trump's comeback Oklahoma rally by applying for tickets online then not showing up – a clever tactic that showcased their organization and determination.
The review-bombing of Trump's campaign app serves as a testament to the incredible power of social media and the importance of listening to the voices of your constituents. As entrepreneurs and innovators, it's essential to understand the impact that online activism can have on our businesses and communities – making it crucial for us to stay informed and adaptable in this ever-changing digital landscape.
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