What is App Store Optimization
App Store Optimization (ASO) is the process of improving your app's visibility in app stores. With over 5 million apps combined on iOS and Android, standing out requires strategic optimization.
ASO focuses on two key goals:
- Discoverability: Ranking higher in search results
- Conversion: Turning visitors into downloads
Keyword Research Strategies
Effective keyword research is the foundation of ASO:
- Use tools like AppTweak, Sensor Tower, or Mobile Action
- Analyze competitor keywords
- Focus on relevance, search volume, and competition
- Target long-tail keywords for better conversion
- Update keywords regularly based on performance
On iOS, the keyword field is limited to 100 characters. Every character counts!
Optimizing Your App Title
Your app title significantly impacts rankings:
- iOS: 30 characters max
- Android: 30 characters max (title) + 80 (short description)
- Include primary keyword naturally
- Make it memorable and brandable
Writing Compelling Descriptions
Your description should convert visitors:
- Front-load key benefits in first 3 lines
- Use bullet points for features
- Include social proof
- Add call-to-action
- Keep it scannable
Screenshot and Video Optimization
Visuals drive conversions:
- Use all available screenshot slots
- First 2-3 screenshots are most important
- Show key features and benefits
- Include captions with value propositions
- A/B test different layouts and messages
Ratings and Reviews Strategy
Higher ratings improve conversion and ranking:
- Prompt happy users for reviews at optimal moments
- Respond to all reviews, especially negative ones
- Fix issues mentioned in reviews
- Use in-app rating prompts strategically
A/B Testing for Higher Conversions
Continuously improve with testing:
- Use Google Play Store Experiments
- Test icons, screenshots, and descriptions
- Make one change at a time
- Run tests for statistical significance