Apple's latest fitness app development for Android has unveiled the name of its upcoming classical music app, hinting that it might not be too far away from release. Last year, Apple acquired Primephonic, a renowned classical music streaming service, which boasts search and browse functionality specifically optimized for classical music lovers.
By combining the best features of Primephonic with Apple Music's capabilities, including Lossless and Spatial Audio, subscribers can expect an unparalleled classical music experience. Moreover, Apple announced plans to launch a dedicated Apple Classical app in 2022, tailored to classical music enthusiasts. The code strings discovered by 9to5Google in the Apple Music beta on Android suggest that this new standalone app will be called "Apple Classical," with features allowing users to open compatible tracks directly in the optimized service.
As Apple continues to shape its classical music offering, a recent job listing for a UX Designer hints at the creation of a distinct experience for classical music fans. The successful candidate would provide UX expertise and fresh perspectives specifically for Primephonic, incorporating "visual, audial, and haptic" aspects to create an immersive experience. While the Primephonic brand may persist in some form as part of Apple's classical offering, it is possible that it could exist as a sub-section under an umbrella name like "Apple Classical."
In another music-related move, Apple acquired AI Music, a startup that leverages artificial intelligence to generate personalized soundtracks and adaptive music. This acquisition underscores the company's commitment to fitness app development and its pursuit of innovation in the music industry.