Grow your app's user base by leveraging the power of AI-driven targeting and ad formats that captivate users' attention. With Yandex Direct, you can reach over 100 million people worldwide and drive meaningful interactions with your app.

Unlock the Potential of Your App

To succeed in today's competitive market, you need a solid strategy for acquiring new users and retaining existing ones. Yandex Direct offers a comprehensive suite of tools to help you achieve this goal. Our technology uses artificial intelligence to identify the most valuable users and target them effectively, ensuring that your message resonates with the right audience.

Reach Exclusive Audiences

Yandex's massive reach extends beyond search engines to popular apps and platforms. By advertising on our network, you can tap into exclusive placements and user segments that are unavailable elsewhere. This allows you to build brand awareness, drive app downloads, and increase long-term value from your marketing efforts.

Measure, Optimize, and Refine

To ensure the success of your campaigns, we provide clear insights and full support for SKAdNetwork, allowing you to track results seamlessly with popular tracking platforms like AppMetrica, AppsFlyer, Adjust, Singular, Branch, Tenjin, and Kochava. This enables you to refine your targeting, ad formats, and bidding strategies for optimal performance.

Enhance Your Ad Experience

Our range of ad formats is designed to capture users' attention and drive meaningful interactions:

  • Search Ads: Target users actively searching for products or services like yours.
  • Interactive Banners (Playable Ads): Allow users to try your app or game before downloading with a preview, such as a quiz or mini-game.
  • Fullscreen Video Ads: Engage users with immersive, full-screen videos up to 15 seconds.
  • Text & Image Ads: Pair a strong image with a clear message. Great visuals make your ad stand out and help users instantly get what you offer.
  • Feed Ads: Blend seamlessly into the browsing experience by using text and images in scrollable streams, appearing after main content or as part of it.

Get Started Today

Ready to boost app user experience and reach? Share your needs with our team, and we'll help you create effective campaigns that drive real results.