When it comes to building a loyal user base and driving growth for your mobile app, one crucial aspect is often overlooked – asking for reviews. It's essential to strike the right balance between timing and frequency to minimize friction points and maximize the impact of your review requests. In this article, we'll explore how you can effectively ask for app store reviews without sacrificing user experience.
Displaying App Store Reviews Within Your App
To start, let's take a look at the built-in features offered by Android and iOS. Both platforms provide the means to display an App Store review modal directly within your app. We'll walk you through how to use these features with or without code, including the Google Play In-App Reviews API and Apple's Requesting App Store reviews docs.
Setting Up Your Review Request
To get started, create a message that will prompt users to leave a review. You can do this by navigating to Messages > In-App > New In-App or opening an existing App Store Rating template. Add an Action ID to your review button as shown below. This step is crucial in ensuring that your review request is properly tracked and recorded.
Triggering the Review Request
The next step is to determine when to trigger the message. You have two options: no-code and code-required. With the no-code route, you can set up an audience of users who have had a great experience with your app, such as those who have used it frequently or have completed specific tasks. This approach allows you to tailor your review request to the right users at the right time.
Handling the App Store Rating Prompt
Once you've triggered the message, it's essential to direct users to write their reviews. You can do this using no-code and code-required options. With the no-code route, you'll need to create two separate in-app messages – one for Android and another for iOS. Update the segment to use "Device Type is Android" or "Device Type is iOS" as a filter. This will ensure that your review request is properly targeted.
Scheduling and Enabling Your Review Request
Finally, it's crucial to schedule and enable your review request in a way that minimizes friction points for your users. Apple restricts review prompts to three times per year per user, while Google recommends less than once per month but doesn't specify an exact quota. To avoid overwhelming your users, consider setting up a schedule that displays the message once every 17 weeks.
Boosting User Experience with Effective Review Requests
By following these steps and implementing effective review requests within your app, you can drastically reduce friction points and improve the overall user experience. By asking for reviews at the right time and in the right way, you'll be able to harness the power of user feedback to drive growth and improvement for your mobile app.
Remember, a well-designed review request is key to building a loyal user base and driving growth for your mobile app. By minimizing friction points and maximizing the impact of your review requests, you'll be able to create a more engaging and enjoyable experience for your users.