Good app user experience is no longer just a nice-to-have – it's a must-have for businesses looking to drive customer loyalty and retention. With great UX design, you can make your brand stand out from the crowd and create a loyal following of users who will come back for more. In this article, we'll explore 11 brilliant UX design examples that are making waves in the industry today.
Top B2B & B2C UX Design Examples
When it comes to creating an exceptional user experience, there's no room for error. A PwC survey of 15,000 consumers found that one in three will leave a brand they love after just one bad experience. That same survey discovered that almost 80% of American consumers say convenience and speed are among the most important factors to a good customer experience.
Airbnb has set the bar high for booking experiences with its intuitive and user-friendly design. The homepage addresses typical pain points travelers have when searching for accommodation, offering popular destinations nearby, and providing a mix of options that cater to different needs. Booking is simple and easily accessible at the top of the fold. Quick, clear, and user-friendly – what more could you ask for?
Lessons Learned
Researching users' needs and problems in your design process is crucial. Use this data to determine what matters most to them and offer it up as a solution. This approach can lead to increased customer satisfaction and loyalty.
Netflix's autoplay features have sparked both admiration and controversy. The 'play next episode' feature has become a fan favorite, doing the job users want to do without needing to ask. However, the introduction of an autoplay trailer feature was met with mixed reactions. After some backlash, Netflix enabled users to switch off this feature, demonstrating the importance of testing new features with your audience.
Lessons Learned
Test new features with your users before mass-releasing them. Stay customer-centric and integrate data-driven user experiences that cater to their needs.
Miro's onboarding experience is a great example of focusing on a user's job-to-be-done. The app guides users through the process of building a board, providing unobtrusive and tailored modal popups as they navigate. This approach helps users get value from the app faster and reach their Aha! moment.
Lessons Learned
Helping users get value from your app is key to creating an exceptional user experience. Provide them with the information they need upfront to complete tasks, and support them through in-app guidance or email tips.
Headspace's retention strategy is built around gamification, offering goals and encouraging daily meditation practice. With a 4.8-star rating on the app store and over 13k reviews, it's clear that this approach has been successful.
Lessons Learned
Good UX design can help drive critical product success metrics. A great experience can deter users from leaving and encourage them to use your app more frequently.
Todoist's recurring tasks feature is a simple yet effective way to streamline task management. The app provides an easy-to-navigate interface, making it a pleasure to cross off completed tasks.
Lessons Learned
Identify your users' needs by researching their recurring tasks. Simplify or automate key tasks to create a seamless user experience.
Mailchimp's password guidance is a great example of innovative UX design and copy. The app guides users in a friendly way to generate stronger passwords, making the process less intimidating.
Lessons Learned
Deliver exceptional UX design through innovative approaches that cater to your users' needs. Make it easy for them to achieve their goals with clear and concise messaging.
By incorporating these UX design principles into your own strategy, you can create an app that stands out from the crowd and keeps users coming back for more.