When it comes to creating a successful mobile app, getting approved by Apple is just the beginning. With over 2 million apps already in the iOS app store, standing out from the crowd requires more than just a great idea. You need to ensure that your app meets Apple's rigorous review process and guidelines. In this article, we'll explore the top reasons why your app might get rejected by Apple and provide tips on how to avoid these common pitfalls.

Every day, new mobile apps are being built and published, making it increasingly challenging for developers to get noticed. If you can successfully navigate Apple's review process and get your app approved the first time around, you'll unlock a world of benefits, including:

  • Increased visibility through search and social media
  • Faster revenue generation through mobile advertising
  • The ability to engage with users through push notifications

However, not all apps are created equal. Unfortunately, some apps do get rejected straight out of the gate, leaving developers wondering what went wrong.

According to Apple, 88% of rejections occur due to common mistakes that can be avoided. It's clear that even making it into the app store is a labor in and of itself. But that doesn't mean you can afford to miss any of Apple's guidelines.

Technical Reasons for App Store Rejection

There are generally two categories of reasons for app store rejection: technical and non-technical. Let's start with the technical reasons:

Crashes and Bugs

Apple will reject incomplete app bundles and binaries that crash or exhibit obvious technical problems. If your testing demonstrates an unstable performance and ongoing crashes, get that fixed first before submitting for review.

Poor Performance

Even if your app looks stunning or is entertaining, Apple expects it to run fluidly. If the entry screen causes confusion or frustration, navigation is choppy, or pages take too long to load, users will be unhappy.

Privacy

All apps must include a link to their privacy policy in the App Store Connect metadata field and within the app itself. This includes providing an explanation of data retention policies and enabling users to withdraw consent to data collection.

Broken Links

Apple has explicitly called out broken links as one of the top reasons for rejecting an app. Make sure you've tested each page and link before submission.

Hardware and Software Compatibility

Your app must work on all the latest systems--hardware and software. This includes designing apps that don't inefficiently use up resources or strain devices.

Payment System

If your app takes payments to unlock features or functionality, transactions must go through Apple's official in-app purchasing system.

By avoiding these common pitfalls and ensuring your app meets Apple's guidelines, you'll be well on your way to creating a successful mobile app that resonates with users.