Building an exceptional mobile app requires understanding what your users think and feel – right inside the app. In-app feedback is the most effective way to gather genuine opinions without interrupting the user's flow, yielding faster and more relevant responses.

In this article, we'll explore why in-app feedback is crucial for enhancing user behavior and retention. We'll also delve into how to collect feedback at the right moments, what features to look for in an effective in-app feedback tool, and actionable tips to make feedback simple and engaging for your users.

By the end of this journey, you'll have a clear roadmap for choosing the right tool and strategy to transform user feedback into growth.

What Makes In-App Feedback Tools So Powerful?

In-app feedback tools help you collect feedback at the right moments, without getting in the way. These tools can be categorized based on their features, such as AI, automation, and multi-channel support. By leveraging these features, you can:

  • Collect feedback at the right moments to maximize responses and relevance
  • Analyze user sentiment using AI-powered insights
  • Automate feedback collection for seamless integration with your app

The Top 11 Mobile In-App Feedback Tools

Here's a comprehensive list of top in-app feedback tools that can help you create an exceptional mobile app experience:

The Top 11 Tools to Collect In-App User Feedback

1. Qualaroo

Qualaroo is a one-stop solution for all your survey needs on your mobile app, website, and product. With its AI-powered sentiment analysis, word cloud engine, NPS trend analysis, and advanced targeting options, it's an ideal choice to collect user data for app optimization, experience management, marketing research, design improvement, and lead generation.

  • Best For: All kinds of surveys, multiple deployment channels, in-app feedback surveys, and rating prompts
  • Key Features:

+ Easy-to-use survey editor with real-time preview

+ 100+ pre-built survey templates and 12+ question types

+ Question branching (skip logic) for personalized surveys

+ Support for 50+ language translations

+ Advanced targeting based on user behavior, location, device, and more

  • Pros:
  • Intuitive interface with minimal learning curve
  • Powerful targeting options for contextual surveys
  • Advanced AI analytics to quickly understand user sentiment
  • Cons:
  • No downloadable or on-premise version
  • No dedicated account manager for free plan users
  • Price: Qualaroo offers a forever-free plan for startups and small businesses with all premium features. Paid plan starts at $19.99/month.
  • User Rating: 4.7/5 (Capterra)
  • Expert Advice: Trigger Nudges after users complete key actions like onboarding or purchases to capture immediate feedback while the experience is fresh.

2. ProProfs Survey Maker

ProProfs Survey Maker tool provides interactive ways to collect in-app feedback from your users. Create personalized in-app surveys, scored quizzes, tests, personality assessments, and one-click polls to engage your app users and increase response rates on your survey campaigns.

  • Best For: Email surveys, polls, scored surveys, quizzes, sidebar forms, and web forms
  • Key Features:

+ AI-powered sentiment analysis and word cloud engine

+ Basic analytics; limited AI sentiment analysis

+ Integration with 25+ third-party tools, including analytics and CRM platforms

And so on...

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