When it comes to maximizing user retention for mobile apps, finding the right tool can be a daunting task. Many lists of top user retention platforms are filled with tools that don't quite fit what app marketers need. But what if you could find a platform that perfectly aligns with your strategy? In this article, we'll explore the best mobile retention platforms and help you make informed decisions about which one is right for you.

User retention for mobile apps is all about keeping users engaged within the app itself, ensuring they continue to open the app and interact with its content. And it's no easy feat - Business of Apps reports that a mobile app loses about 77% of its users within the first three days after install. But what if you could boost your profitability by just 5%? The result would be a whopping 95%! To achieve this, you need to build a strong relationship with your audience, and that's where user retention software comes in.

To help you find the perfect platform for your mobile app, we've curated a list of top user retention software, taking into account various user retention strategies and platform criteria. Say goodbye to irrelevant options and let us guide you to the tools that offer efficient ROI and contribute to your app growth.

What's Your Mobile User Retention Strategy?

Before diving into comparing different platforms, it's essential to consider your user retention strategy. Each strategy involves specific steps you need to take, and your perfect user retention platform must have a toolset to support them. This is why your software decision will largely depend on how you plan to keep users coming back to your app.

Out-of-App Messaging for User Engagement

This path is straightforward - with this strategy, you take advantage of external messaging channels, such as push notifications and emails, to make your customer base develop a habit of going back to your app. The best thing about communication with users outside the app is that the strategy offers a clear and cost-effective route to quick wins.

Enhancing User Experience within the App

The goal of this strategy is to create the best in-app experience and build a lasting relationship with users. This can be achieved through onboarding, both initial (which takes place immediately after the app install) and continuous (e.g., introduction of a new feature), promotions of new features and content, reminders, and rewards.

User Behavior Analytics

To retain mobile app users, you need to understand which message, feature, or UX hypothesis works best - and which of them needs improvement. This is where analytics comes in. The perfect analytics tool keeps tabs on metrics such as daily active users, monthly active users, user churn rate, user retention rate, and sessions length.

Choosing the Right User Retention Software

To bring all three strategies into effect, a perfect user retention platform must meet certain criteria:

  • Out-of-app messaging features
  • In-app messaging tools
  • Data storage capabilities
  • User segmentation & personalization options
  • User behavior & messaging performance analytics
  • Integrations with CDP, CMS, martech, product and in-app purchase analytics tools
  • User interface: intuitive and easy to use
  • Company's expertise in user retention

Pushwoosh: An Exemplary User Retention Platform

One such platform that meets all these criteria is Pushwoosh. With a 4.4-star rating on Capterra and 4.3-star rating on G2, Pushwoosh is an omnichannel customer engagement and retention platform trusted by over 80,000 businesses worldwide. It's an all-in-one solution that can be used for out-of-app messaging, in-app messaging, and precise analytics.

Out-of-App Messaging Features

Pushwoosh has all the necessary features for helping you reach your audience across mobile and web channels, including push notifications, email, SMS, and WhatsApp. The platform enables you to set up automated campaigns triggered by specific user actions or time-based events.

In-App Messaging Tools

Retention through better user experience is an objective you can achieve with Pushwoosh. The platform allows you to onboard users, announce new feature releases, and gather feedback via in-app messaging. Pushwoosh Customer Journey Builder allows you to sew in-app messaging into automated workflows in a minute.