Gametime is seeking a creative and data-driven Content Marketing Lead to drive meaningful audience engagement and business growth through strategic content development. As the ideal candidate, you'll blend editorial instinct with performance marketing know-how to craft evergreen content that resonates with users across various channels.
Key Responsibilities
As a Content Marketing Lead at Gametime, your key responsibilities will include:
- Content Development & Production: Drive incremental SEO traffic and revenue by creating insightful content for PR, social media, website, and CRM channels. Monitor organic traffic performance and recommend data-driven stories.
- Guide Scalable Omni-channel Content Briefs: Develop content pieces that drive product feature adoption and expand engaging SEO content strategies into social and CRM campaigns via omni-channel briefs.
- Support Development of New Web + App Content Marketing Features: Guide content module development with SEO and Product Management leads, identify new storytelling mediums across web/app and marketing channels.
Key Competencies
To succeed in this role, you'll need:
- Technical Skills: Strong writing and editorial skills, ability to monitor and interpret organic traffic data, assess campaign engagement rates, and use insights to recommend content topics. Experience with SEO tools like SEMrush, Profound, Google Trends, and GA4 is a plus.
- Interpersonal Skills: Track record of success in developing multi-media content collaboratively with writers, designers, external agencies, and freelance contributors. Ability to manage internal and external partners through clear status updates, briefs, and performance insights.
Minimum Qualifications
To be considered for this role, you'll need:
- Experience: 3-5 years of Content or Web Marketing experience
- Certifications: None required
- Other Requirements: n/a
Preferred Qualifications
While not required, preferred qualifications include:
- Education: Bachelors Degree in Marketing, Business, Visual Arts, English/Writing or similar field.
- Experience: Content marketing experience in consumer-facing DTC businesses
- Certifications: Google Analytics 4, AI tooling and SEO-related certifications are a plus.
Performance Metrics
Your success will be measured by:
- Increase SEO new user traffic +20% by developing new content programs that increase traffic and mentions from search engines, digital publishers, and social media.
- Increase website engagement rates and frequency +15% by developing content modules that serve fan needs throughout the live event ticket journey.
What We Can Offer
At Gametime, we offer:
- Flexible PTO
- Competitive salary & equity package
- Monthly Gametime credits for any event ($1,200/yr)
- Medical, dental, & vision insurance
- Life insurance and disability benefits
- Diverse Family-forming benefits through Carrot Fertility
- 401k, HSA, pre-tax savings programs
- Company offsites and meet-ups
- Wellness programs
- Tenure recognition
United States – Pay Range
$124,483 – $146,450 USD
At Gametime, we're committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.
Posted In
Mid Level SEO Jobs, Salary Listed, Content Marketing Jobs, SEO Analytics Jobs, SEO Content Jobs, Technical SEO Jobs, In-house SEO jobs, GEO/AI + LLM Jobs