E-Commerce Mobile App Design: Increasing Sales and AOV

Homepage Personalization

Show "Based on your history" or "Trending now". Dynamic homepages reduce search time and increase Average Order Value (AOV).

Implement fuzzy search and predictive text. Allow granular filtering (Size, Color, Price). Users who filter convert 2x more.

Keep key info above the fold. Use sticky "Add to Cart" buttons. Show delivery dates, not just shipping times.

Zoomable high-res photos are mandatory. Video reviews and AR "Try on" features significantly reduce return rates.

Reduce steps. Use Apple Pay/Google Pay for one-tap checkout. Save address details. Show total cost including tax/shipping early.

Don't force account creation. Allow guest checkout, then ask to save details for "next time" after the success screen.

Display badges, secure checkout icons, and clear return policies. Social proof (reviews with photos) builds massive trust.