As an AdMob advertiser, you're likely eager to maximize your revenue and grow your app's user base. To help you achieve this goal, we've put together a collection of expert optimization tips to boost your AdMob performance.

Enable All Ad Types for Enhanced Earnings

One straightforward way to increase your earnings is by enabling all ad types in your AdMob account. By allowing various ad formats to display, more advertisers can bid on your app's inventory, resulting in higher eCPMs and potentially greater revenue. Don't limit yourself by restricting ad types – keep the options open to attract a wider range of bidders.

Minimize Category Blocking for Improved Earnings

Another crucial optimization tip is to minimize category blocking. By allowing all ad categories to appear, you'll increase your chances of attracting more advertisers and boosting your eCPM. If you do need to disable specific subcategories, be strategic about it – over-blocking can have negative consequences.

Unlock Advanced Optimization Strategies

For more advanced AdMob optimization techniques, check out our guides on maximizing mediation group performance through A/B testing and frequently asked questions. These resources will help you unlock your revenue potential and take your app's user experience to the next level.