Are you struggling to stay ahead of the competition in today's fast-paced digital landscape? One key factor that sets successful businesses apart from their competitors is a deep understanding of their strengths, weaknesses, and market position. In this article, we'll explore the top competitor analysis tools that can help you gain valuable insights into your app user experience and dominate your industry.
Choosing the Right Competitor Analysis Tool
With so many options available, selecting the right competitor analysis tool for your business can be overwhelming. To make an informed decision, consider the following factors:
- Features: Which aspects of your competitor's business do you want to analyze? This will help you determine which features to look for.
- Ease of use: Any tool you decide on should be fairly intuitive to use. You don't want to waste your or your team's time learning how to use a complicated tool.
- Customer support: Look for software solutions that offer speedy customer support across multiple channels.
Best AI SEO Competitor Analysis Tools
- AI Visibility Toolkit by Semrush
Semrush's AI Visibility Toolkit helps you understand how your brand and competitors appear across AI assistants like Google AI Overviews, AI Mode, ChatGPT, and Perplexity. This tool provides valuable insights into which prompts include your competitors but not you, allowing you to identify gaps in topics and prompts where you can improve.
The Competitor Research report enables you to add up to four rival domains for side-by-side comparison, highlighting areas where competitors get cited and you don't. The Brand Performance dashboards show share of voice, sentiment, and narrative drivers (the sources and questions shaping how AI talks about each brand).
What We Like
We appreciate the Competitor Research report's ability to turn AI visibility into a simple benchmarking workflow. You can quickly identify which rivals win on branded queries, unbranded use cases, or both, and which cited pages and sources are driving their advantage.
Pricing
The AI Visibility Toolkit is available as a standalone add-on starting at $99/month per domain. It's also bundled with Semrush One (from around $200/month) if you want AI visibility tracking plus the full SEO and marketing toolkit in one subscription.
- Profound
Profound is an enterprise AI visibility platform that tracks how often your brand appears in AI-generated answers across major assistants like ChatGPT, Perplexity, Claude, Gemini, Copilot, and more. This tool focuses on measuring share of answers and tying that visibility to real traffic and conversions.
The Answer Engine Insights dashboard shows metrics such as visibility score, unique pages indexed, referrals from AI search, and Share of Voice (how often you're mentioned compared to competitors). You can see where AI assistants mention your brand, which pages they cite, and which external sources they rely on when answering questions in your category.
What We Like
We appreciate Profound's ability to surface how your visibility compares to others in your market, which prompts you win or lose, and which sources are lifting your rivals. The Share of Voice and visibility trend metrics make it easier to show stakeholders whether your AI optimization work is actually moving the needle.
It also connects AI visibility to outcomes by measuring referrals and conversions from AI-driven traffic, making it a valuable tool for treating AI search like a real acquisition channel.
Pricing
Profound is positioned for larger brands and is currently offered on custom enterprise pricing. You'll need to request a demo and work with their sales team to get a quote based on your scale and use case.
Best SEO Competitor Analysis Tools
Instead of calling out overall SEO tools, we decided to break them down by functionality so you can see which perform the best at particular tasks, like keyword performance, backlink analysis, and more.
Best Competitor Keyword Analysis Tools
- Semrush Organic Research
Semrush's Organic Research is one of the best SEO competitor analysis tools for finding out which keywords your competitors' websites rank for and how much traffic they could be generating through those keywords.
Here's how to get started with it:
- Enter a competitor's domain in the search box, and the tool will generate a detailed report on your competitor's website.
- The "Positions" tab shows you all the keywords the entered website ranks for.
- You can then filter the keywords by various criteria, including search volume, keyword difficulty, and more to find ones that meet your criteria.
Keyword Gap
Semrush's Keyword Gap is a competitor keyword analysis tool that lets you uncover keywords your competitors rank for but you don't. This allows you to find valuable terms you might be missing out on.
Compare your keyword profile against up to four competing websites and review both organic and paid search results to identify areas where you can improve.
By leveraging these top competitor analysis tools, you'll gain a deeper understanding of your app user experience and position yourself for success in today's competitive digital landscape.