Creating a successful mobile app is just the beginning. To truly thrive in today's competitive market, you need to continuously monitor and improve your app's performance through data-driven insights.

The stakes are high – most apps experience an astonishing 89.3%-98.7% churn rate within 30 days, with in-app purchase conversion rates often hovering below 5%. So, how do you stay ahead of the curve?

The answer lies in understanding your users and optimizing your mobile app for exceptional value. In this article, we'll delve into the top 14 metrics to track, along with industry benchmarks to help you gauge your performance.

Mobile App Analytics Metrics: A Quick Overview

Before diving into the nitty-gritty of each metric, let's take a step back to understand the importance of mobile app analytics. The order of priority depends on your specific goals – if you've recently launched your app and are focused on driving engagement, for instance, you'll want to track metrics like DAU/MAU and feature adoption.

| No. | Category | Mobile App Engagement Metric | Why Track It? |

| --- | --- | --- | --- |

| 1 | Engagement | Daily Active Users (DAU) and Monthly Active Users (MAU) | Understand daily and monthly active user engagement and overall app popularity. |

| 2 | Engagement | Feature Adoption Rate | Gauge user interest in new features and optimize feature development. |

| 3 | Engagement | Average User Session Length | Measure user interactions and identify areas for improved content or flow. |

| ... (and so on) |

14 Key Mobile App Metrics to Track

Every product team needs to ask four fundamental questions to understand the user journey and make data-driven decisions:

  • Are users engaging and sticking around?
  • Is our app attracting new users effectively?
  • Is the app making money?
  • How fast, stable, and user-friendly is our platform?

The following metrics will help you answer these questions and optimize your app's performance:

I. Are Users Engaging and Sticking Around?

To measure user engagement and determine if they're gaining enough value to continue using your app, track the following mobile app usage metrics:

  1. Daily Active Users (DAU) and Monthly Active Users (MAU)

What it measures: The number of unique users active in a day and month.

Why it matters: This metric helps you understand the frequency of user engagement. A high DAU/MAU ratio indicates strong daily stickiness and is often a sign that users are enjoying your platform.

Benchmark: Mixpanel's 2024 benchmark report found the average stickiness across industries to be 37%.

  1. Feature Adoption Rate

What it measures: The percentage of users actively using a particular feature within a defined timeframe.

Why it matters: This metric helps you identify which functionalities resonate with users and which may need refinement.

Benchmark: After analyzing over 100 companies for our benchmark report, we found that the average core feature adoption rate is 24.5%.

... (and so on)