Reddit's official Android app has reached an impressive milestone of 50 million downloads on the Play Store. But how did they achieve this feat? By making their mobile website experience increasingly miserable, that's how.
The constant popups prompting users to download the mobile app instead have become a familiar sight for anyone who's tried to browse Reddit on their phone's web browser. It seems that this aggressive strategy has paid off, as users are now flocking to the official app in droves.
Launched in 2016, Reddit's official app has come a long way in just five years, with its latest milestone being a testament to the company's commitment to improving app user experience. But what's behind their success? A closer look at their mobile website reveals a deliberate attempt to make life difficult for users who refuse to download the app.
Try accessing Reddit's mobile site, and you'll be greeted with endless popups and flashing buttons begging you to switch to the app. This tactic has been particularly effective in driving downloads, especially when combined with the introduction of login requirements earlier this year. The move was met with discontent from users, but it seems that many have since given in to the pressure.
While some may argue that these tactics are underhanded, it's clear that they've had a significant impact on app user experience. As Reddit continues to refine its strategy, it will be interesting to see how they balance their desire for downloads with their commitment to providing a positive experience for users.
For those who still prefer a third-party alternative, there are plenty of excellent options available. From Slide for Reddit to other popular alternatives, the choices are endless for those looking to optimize their mobile Reddit experience.