In today's digital age, having a mobile-friendly ecommerce website is no longer a luxury, but a necessity for any business looking to stay ahead of the competition. With the forecasted 27.56 million mobile ecommerce shoppers in the UK by the end of 2014, spending around 8 billion GBP and accounting for 18% of all ecommerce, it's crucial to have an intuitive and stunning mobile ecommerce website that boosts sales, usability, and customer satisfaction.
Over the past few years, ecommerce has revolutionized how we shop, with mobile devices subsequently altering our browsing and shopping habits. We now shop on-the-go, use tablets as a second screen, and interact with online stores in a completely different manner. As a result, businesses need to prioritize mobile ecommerce website development to increase their reach and sales potential.
In this article, we'll explore the do's and don'ts of mobile ecommerce website best practices by examining examples from top retailers like Amazon, Firebox, RyanAir, John Lewis, ebuyer, and Zara Home. We'll highlight what makes a great mobile ecommerce experience and provide insights on how to improve your own mobile website.
Amazon - A Model for Mobile Ecommerce
Amazon's mobile website is an excellent example of how to successfully transition a complex desktop website to a mobile device. Despite being a behemoth in the ecommerce industry, Amazon's mobile site is easy to use and retains the same feel and look as their desktop website. The repeat purchases feature is incredibly simple to achieve, making it a great mobile ecommerce experience.
Firebox - A Responsive Approach
Firebox takes a different approach to ecommerce by utilizing a fully responsive web design that looks stunning across any device. Their menu is easily accessible, and key features are displayed at the top right with recognizable icons. Product listings are unique and showcase what sets Firebox apart from other retailers, with their web design and color scheme reflecting this.
RyanAir - A Cautionary Tale
On the other hand, RyanAir's mobile website is a cautionary tale of what not to do. Despite offering an app, their full website is far from optimized for mobile devices, making it a frustrating experience for customers. This highlights the importance of prioritizing mobile ecommerce website development.
John Lewis - A Blend of Functionality and Style
John Lewis's separate mobile website provides great functionality with concise information at every stage of placing an order. Delivery options are displayed before going through to checkout, reducing shopping cart abandonment. Their reviews are also clear for users to see, allowing great depth of social proof. While their appearance and style may be lacking somewhat, they still provide a solid mobile ecommerce experience.
ebuyer - A Tech-Savvy Approach
ebuyer's separate mobile site is optimized for tech-savvy audiences, providing a clean and image-focussed website that clearly states the latest offers and deals. Their menu is incredibly easy to use, allowing customers to login and view their basket without any fuss. Each product page has clear social media sharing buttons, adhering to best practices for mobile ecommerce.
Zara Home - A Lesson in Navigation
Zara Home's navigation on their site is impossible on a mobile device, making it frustrating for customers to find featured items. This highlights the importance of prioritizing mobile ecommerce website development and user experience.
By examining these examples, businesses can learn valuable lessons about what makes a great mobile ecommerce experience and how to improve their own mobile websites. Whether you're looking to boost sales, increase usability, or enhance customer satisfaction, prioritizing fitness app development is essential in today's competitive ecommerce landscape.