Are you ready to take your analytical skills to the next level and contribute to the success of a leading online gaming brand? Sporty is on the hunt for a talented Marketing Analyst to join their team! As a key player in driving insights and informing data-driven decision-making, you'll be at the forefront of shaping the company's marketing initiatives.
About the Role
As a Marketing Analyst, you'll leverage your analytical prowess to uncover valuable insights from marketing data. With a strong background in SQL, you'll extract and analyze data to identify trends, anomalies, and optimization opportunities across campaigns and channels. Your ability to communicate complex findings effectively to both technical and non-technical stakeholders will be crucial in driving business decisions.
What You'll Be Doing
- Dive into marketing data to provide actionable insights
- Develop attribution models to understand the value of different ad platforms
- Monitor user behavior through mobile measurement partners like Appsflyer and Firebase
- Investigate broken tracking issues, collaborating with Martech, BI, and Developers to ensure accurate data flow
- Create informative dashboards and reports using tools like Metabase, Looker Studio, and Mixpanel
What You'll Bring
- Experience with SQL for data analysis
- Strong analytical skills and ability to derive actionable insights from marketing metrics
- Excellent communication and presentation skills
- Hands-on experience in reporting and dashboard creation with data visualization tools
- Familiarity with marketing A/B testing, statistical models, and budget forecasting
- Experience with tracking tools for both web and app
Even Better If You Have
- Product analytics skills to take your analysis to the next level!
Join Sporty's dynamic team of innovators and help shape the future of online gaming entertainment. Don't miss this opportunity to develop your skills in fitness app development and contribute to the growth of a leading brand!