At King Arthur Baking Company, we're passionate about helping people develop their skills in fitness app development. As an Associate Performance Marketing Manager, you'll have the opportunity to drive organic and paid media performance by managing digital ad campaigns, developing and executing search strategies, and partnering with content and technical teams.

Job Description

We're a 100% employee-owned company that's been sharing the joy of baking since 1790. Our superior flours and mixes are available in supermarkets nationwide, and our direct-to-consumer business offers an even wider selection of specialty baking ingredients, mixes, gluten-free products, baking tools, and more. We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school.

Essential Duties and Responsibilities

As a key member of our marketing team, you'll be responsible for:

  • Paid Media Campaign Management: managing paid media campaigns across Google, Bing, Meta, and other digital advertising platforms to maximize ROI.
  • SEO Strategy & Execution: developing comprehensive SEO/AEO/GEO strategies to improve organic search rankings and traffic, conducting keyword research, competitive analysis, and site audits to identify opportunities.
  • Content Collaboration: partnering with editorial and ecommerce teams to ensure SEO best practices are embedded in content creation.
  • Technical SEO: working with web development and UX teams to address technical SEO issues (e.g., site speed, crawlability, structured data).
  • Analytics & Reporting: tracking, analyzing, and reporting on SEO and paid media performance using tools like GA4, Looker Studio, Ahrefs, and SEMrush.
  • A/B Testing & Optimization: running experiments to improve CTR, conversion rates, and landing page performance.

Experience and Education

To succeed in this role, you'll need:

  • 3+ years of experience in SEO and SEM, preferably in ecommerce or consumer brands.
  • Proven track record of driving measurable growth through search.
  • Expertise in digital advertising platforms (Google Ads, Bing, Meta, etc.) and SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
  • Deep understanding of search engine algorithms and ranking factors such as E-E-A-T.

Competencies

To excel in this role, you'll need:

  • Search Marketing Expertise: deep knowledge of paid media, SEO, analytics tools, and best practices across search platforms.
  • Analytical & Data-Driven Thinking: ability to interpret complex data, uncover insights, and translate findings into clear optimization actions.
  • Cross-Functional Collaboration: skilled at partnering with content, ecommerce, UX, and technical teams to execute cohesive search marketing strategies.

Success Factors

To thrive in this role, you'll need:

  • Passion for baking and connecting with our community of bakers.
  • Ability to translate data into actionable insights.
  • Proactive problem-solver who thrives in a fast-paced environment.
  • Strong ownership mentality and accountability for results.

Join Our Team

If you're passionate about fitness app development and want to join a team that's dedicated to helping people develop their skills, we'd love to hear from you. Apply today!