Sia is a next-generation management consulting group that's revolutionizing the way businesses operate. With a strong foundation in data science and creativity, we're driving transformation for our clients worldwide. Our team of 3,000 consultants serves clients from 48 locations across 19 countries, delivering results that matter.

About Sia Experience-Creative

SiaX is our full-service creative agency that combines marketing, CX, and AI expertise to deliver impactful solutions for our clients. By bringing together top agencies, we're building a premier player in the creative and digital agency space – offering the speed, creativity, and independence of boutique shops with the reach and resources of a global network.

Job Description: Paid Social Media Strategist

We're seeking a talented Paid Social Media Strategist to drive the strategy and execution of paid campaigns across search, social, display, video, and app environments. This role requires critical thinking, problem-solving, and a deep understanding of how paid media impacts business growth. You'll partner closely with Growth, Creative, Analytics, and Account teams to ensure campaigns are optimized for success.

Your Impact

As a Paid Social Media Strategist, you'll:

  • Develop strategic growth plans for paid media campaigns across search, social, and app channels
  • Lead paid social growth campaigns on platforms like Meta, TikTok, LinkedIn, Reddit, and Pinterest
  • Collaborate with Ad Tech and Product partners to design and scale automation frameworks using tools like Meta APIs and Smartly
  • Continuously identify opportunities to run A/B tests, expand campaigns, and unlock new efficiencies and growth levers
  • Work cross-functionally to integrate paid media seamlessly into broader campaigns and client strategies
  • Translate performance data into actionable insights and recommendations

What Success Looks Like

We're looking for a Paid Social Media Strategist who can deliver:

  • Consistent campaign performance that meets or exceeds benchmarks across channels
  • Multi-million dollar paid social budgets paced accurately, optimized effectively, and connected to business outcomes
  • Clear reporting with actionable recommendations and a forward-looking roadmap for growth
  • Automation frameworks that improve efficiency and scalability
  • Clients and internal teams viewing you as a trusted strategist

Qualifications

To succeed in this role, you'll need:

  • 4-6+ years managing paid social campaigns across major platforms (Meta, TikTok, LinkedIn, Pinterest, Reddit) with proven success driving acquisition and ROI
  • Strong grasp of full-funnel performance marketing and how paid media impacts business growth
  • Experience running A/B tests, analyzing results, and translating insights into actionable optimizations
  • Skilled in campaign management, reporting, and automation tools (Meta Ads Manager, Smartly, TikTok Ads Manager, LinkedIn Campaign Manager)
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field; platform certifications are a plus

Competitive Compensation

As a Paid Social Media Strategist at SiaX, you'll enjoy:

  • Annual base salary ranging between $110k – $130k, commensurate with experience and qualifications
  • Annual performance-based discretionary bonus
  • Comprehensive benefits package including robust health coverage, tax-advantaged accounts, family-friendly benefits, time off to recharge, and more

Diversity, Equity, Inclusion & Belonging

At SiaX, we're committed to fostering a culture of diversity, equity, inclusion, and belonging. We believe in supporting our team members professionally and personally, offering a range of programs and resources to promote well-being and personal growth.

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