The role of free news apps in marketing strategy is becoming increasingly prominent, especially for companies looking to diversify their content distribution and monetization. A well-designed free news app can serve as a magnet, attracting readers to paid content such as another mobile app or even a fitness app development project.
Converting website visitors or app users into customers who buy or subscribe is a different story altogether. A newsletter is often cited as an example of a tool that plays the role of a free sample, enticing readers to sign up for it and regularly providing them with tailored content that leads to desired actions.
In a similar vein, a free news app can guarantee constant contact with the brand, building trust and establishing a habit among readers. This, in turn, can lead to the desired action – purchasing a product or service, such as a fitness app development project.
The Power of Free News Apps
David Jacobson from The Jacobson Flare is an exemplary case study of how free news apps can play a crucial role in marketing a paid app. His story began with a passion for educating pilots and flight students through his website, blog, speeches, and other multichannel content strategies.
As part of his efforts to share his knowledge and expertise, David created a paid mobile app based on existing PDF files using the PressPad Magz platform. The app was designed as an e-manual for landing, featuring interactive and inclusive content that pilots and flight students could easily understand.
PressPad News: Unlocking the Power of Free Content
After releasing his paid app, David received feedback from users suggesting a free Jacobson Flare light version to attract potential clients to the full, paid one. He realized that creating a free news app could widen the circulation of his blogs and make a great JF light companion to the original paid app.
Using the PressPad News publishing platform, David created The Jacobson Flare News – a free educational content app for pilots and students without ads. The app features news, tips, tones of great content divided into categories, push notifications informing users every time new content is published, and availability on both Android and iOS devices.
Fitness App Development Takeaways
The success of David's free news app highlights the importance of creating engaging, informative, and accessible content that resonates with readers. By leveraging the power of free news apps, companies can:
- Attract readers to paid content
- Build trust and establish a habit among readers
- Convert website visitors or app users into customers
In the context of fitness app development, creating a free news app can be an effective way to attract potential clients and promote a paid app or service. By providing valuable content and establishing a connection with readers, you can increase conversions and drive business growth.
In conclusion, the role of free news apps in marketing strategy is more significant than ever. By understanding how these apps can play a crucial role in promoting paid content, companies can unlock new opportunities for growth and success.