When it comes to revolutionizing industries online, few companies have achieved the same level of success as Zillow. Founded in 2004 by Rich Barton and his team, Zillow aimed to make buying and selling homes more accessible and efficient. With its automated home estimation model, Zestimates, Zillow has become the most-visited real estate website in the United States.
Barton's vision didn't stop at just creating an online platform. He also co-founded Expedia, a successful travel booking service, and Glassdoor, a job review website. His dedication to innovation and disruption led Zillow to expand its services beyond just listing properties. In 2018, it launched Zillow Offers, allowing users to buy and sell homes directly through the app.
As Zillow continued to grow, it acquired several real estate companies, including StreetEasy, Trulia, and ShowingTime. This consolidation solidified Zillow's position in the market and provided a comprehensive suite of services for its users.
Zillow Key Statistics
In 2024, Zillow reported revenue of $2.23 billion, a 14.9% increase from the previous year. Despite facing net losses every year since 2012, the company reduced its loss to $112 million in 2024. Over 200 million people accessed Zillow's app and website in the last three months of 2024 alone.
Zillow Overview
Founded: April 2009
Headquarters: Seattle, USA
CEO: Jeremy Wacksman
Co-founders: Lloyd D. Frink, Rich Barton
Business type: Public
Industry: Real Estate
Zillow Revenue and Usage Statistics
Zillow generated $2.23 billion in revenue in 2024, a new peak for the company after two years of stagnation.
Revenue (2017-2026): $1.07 billion, $1.28 billion, $1.37 billion, $1.62 billion, $2.13 billion, $1.96 billion, $1.94 billion, and $2.23 billion
Net income: The company reported a loss of $112 million in 2024, and has reported a net loss each year since 2012.
Net income (2012-2024): -$5.9 million, -12.4 million, -43 million, -148 million, -220 million, -94 million, -119 million, -305 million, -162 million, -527 million, and -528 million
Zillow Users
In 2024, Zillow had an average of 228 million active users on its app and website.
Users (2014-2026): 76 million, 123 million, 140 million, 151 million, 157 million, 172 million, 198 million, 220 million, 226 million, and 228 million
Zillow Yearly Visits
In 2024, there were 9.3 billion visits to Zillow, a decline from the previous year's 10 billion.
Yearly visits (2019-2024): 8 billion, 9.6 billion, 10.2 billion, 10.5 billion, 10 billion, and 9.3 billion
Zillow FAQs
How many buyers shop using Zillow?
Four million shoppers used the Zillow app or website to look for homes in 2024.
How popular is the Zillow Premier Agent?
1.4 million buyers sought a premier agent in 2021, according to Zillow statistics.
How many customer transactions have been completed through Zillow?
Over 400,000 customer transactions were completed on Zillow in 2024.