Epic Games' mobile app development masterpiece, Fortnite, has taken the App Store by storm, generating an astonishing $15 million in its first three weeks. According to Sensor Tower, this impressive figure makes Fortnite out-earn other mobile heavyweights like Candy Crush Saga, Clash of Clans, and Pokémon Go on a weekly basis.
A Game-Changer
Fortnite's massive revenue is not surprising, considering the game's global phenomenon status. A blend of smart timing, Epic's free-to-play model, and the growing popularity of the battle royale genre have contributed to its success. Unlike most mobile games that allow in-app purchases to advance progress, Fortnite sells only cosmetic items, such as silly costumes and goofy animations, as well as a three-month subscription service called the Battle Pass.
Cosmetic Cache Carries Over
The game's mobile version succeeds because it is an exact copy of the desktop and console versions. This means that players can keep their progress and cosmetic cache across platforms, making them comfortable spending money on the mobile version. In contrast, PUBG exists on iOS and Android, but progress does not carry over to other platforms.
Tripling Revenue
When Epic lifted the invite-only hurdle for Fortnite on iOS earlier this week, daily mobile revenue tripled from around $600,000 to $1.8 million. Sensor Tower estimates that Fortnite has been downloaded 11 million times on mobile alone. Another game analytics company, Superdata Research, reports that Epic made about $126 million through Fortnite in-app purchases in the month of February. With mobile sales expected to boost this figure in the coming months, it's clear that Fortnite is a force to be reckoned with in the world of mobile app development.
Mobile App Development Mastery
Fortnite's success is a testament to Epic Games' expertise in mobile app development. By creating an exact copy of the desktop and console versions, they have ensured that players can seamlessly transition between platforms. This has allowed them to capitalize on the growing popularity of the battle royale genre and create a massive revenue-generating machine.
Conclusion
Fortnite's explosive rise to the top is a result of its unique blend of gameplay, smart timing, and Epic's expertise in mobile app development. With its massive revenue figures and growing popularity, it's clear that Fortnite is here to stay as a leader in the world of mobile gaming.