Princess Polly is a fashion brand that has taken the world by storm, particularly among Gen Z and Millennial trendsetters. With their obsession with sustainable clothing and staying ahead of the curve, they knew they needed to take their mobile game to the next level.
The Challenge
As an e-commerce brand targeting young women, Princess Polly's mobile website was slow and not optimized for a seamless shopping experience. They wanted to deliver an exclusive shopping experience to their best customers, but were concerned that a mobile app would be redundant or even worse, a waste of resources. With 93% of mobile consumers preferring to shop online using mobile apps over the mobile browser, they knew they had to make a move.
The Solution
Princess Polly partnered with Tapcart in 2019 to quickly launch a mobile app without building out an internal dev team. They launched separate apps for their US and Australian markets, personalizing the experience for each region. The result was a mobile app that provided a better shopping experience overall, with a focus on organic downloads and exclusive app sales.
The Results
The Princess Polly app has been a game-changer, driving tremendous growth and revenue. With an astonishing retention rate of 98.4%, the app is now their second-highest revenue-generating channel. The team repurposes website and email content to minimize workload while maximizing results. Their current return on app spend is an impressive 414.3x, earning roughly $400 in revenue directly in the app for every dollar they spend on the Tapcart plan each month.
By developing a fitness app that meets their customers' needs, Princess Polly has turned casual customers into regulars and regular customers into brand fanatics. With a small investment in building an app, they've unlocked major results, driving traffic and conversions through push notifications and exclusive sales.