The power of mobile learning is undeniable. As the world becomes increasingly digital, it's crucial that companies prioritize upskilling their workforce to stay ahead of the competition. With the average employee having only 24 minutes weekly to dedicate to learning, it's essential to find a solution that meets modern learners' needs. Mobile learning, optimized with AI technology, is the answer.
The Rise of Mobile Learning
According to Google research, an astonishing 80% of the world's population uses smartphones. This figure is even more significant among millennials, who make up a considerable portion of the global workforce. With 97% of this demographic owning and using mobile phones, it's clear that mobile devices are the primary means of accessing information.
The dominance of smartphones is further emphasized by the fact that 59.9% of people prefer the vertical orientation provided by mobile screens when learning, compared to horizontal screens. This highlights the importance of providing training and learning resources in a format that aligns with modern learners' preferences.
The Impact of Apps
91% of time spent on smartphones is dedicated to apps, making it an ideal platform for delivering role-related knowledge to millennials. By mirroring app design and experiences, companies can create engaging learning experiences that mirror the way people enjoy their favorite apps. This approach maximizes engagement with learning and makes mobile devices perfect for continual training.
The Frequency of Smartphone Use
The average smartphone user checks their device 221 times per day, making it an ideal platform for delivering training materials. By reaching learners where they already spend time, companies can reduce friction and increase accessibility. With constant proximity to their devices, employees can easily access training materials whenever and wherever they need to.
Existing Mobile Learning Habits
30% of smartphone owners already use their device for on-the-go learning, making it a significant opportunity waiting to be seized. By capitalizing on the existing appetite for informal learning, companies can turn casual learning into a structured routine.
The Productivity Boost
Mobile learning has been shown to improve productivity by 43%, compared to users of other devices. This is largely due to the use of modern delivery mechanisms like microlearning, where training is shared in concise, 2-5 minute bursts. As a result, mobile learners complete courses 45% faster than their desktop counterparts.
In conclusion, leveraging AI in mobile apps for seamless learning is a game-changer. By embracing this technology, companies can revolutionize the way they train and develop their workforce, ultimately driving business growth and competitiveness.