Push notifications have become an essential tool in app marketing, allowing developers to re-engage users and drive conversions. These bite-sized messages can be used to send timely reminders, promote new features, or simply keep users informed about the latest updates. With 65% of users returning to an app within 30 days when push notifications are enabled, it's no wonder that many consider them a crucial component of their mobile strategy.
The Power of Push Notifications
Push notifications bypass email spam filters and appear directly on your locked screen, making them an ideal way to send urgent messages or re-engage inactive users. For instance, you can use push notifications to remind users about upcoming events, such as flight departures or concert tickets. By leveraging the immediacy of push notifications, you can encourage users to take action and drive app engagement.
Unlocking the Potential of Push Notifications
When implemented effectively, push notifications can have a significant impact on app engagement. In fact, studies show that push notifications can boost app engagement by as much as 88%. Additionally, with the average user checking their phone every 12 minutes, the lock screen provides an unparalleled opportunity to reach users.
Best Practices for Effective Push Notifications
To ensure that your push notifications are effective, it's essential to follow a few simple best practices. First, use in-app messaging to highlight the value of push notifications and encourage users to opt-in. Second, keep your messages short and to the point, using a strong call-to-action (such as "swipe") to drive conversions. Finally, use push notifications in moderation, as part of a larger marketing strategy.
In-App Messaging: The Perfect Complement
In addition to push notifications, in-app messaging provides another way to engage with users. Unlike push notifications, which appear outside the app, in-app messaging shows notifications while the user is actively using the app itself. Use in-app messaging to promote new features, provide instructions, or highlight content – all without requiring a separate opt-in.
Putting it All Together
By combining push notifications and in-app messaging, you can create a powerful mobile strategy that drives engagement and conversions. Remember to use push notifications to re-engage users, keep messages short and sweet, and use them in moderation as part of a larger marketing effort. With these best practices in mind, you'll be well on your way to mastering app push notifications and taking your mobile strategy to the next level.
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