The entertainment industry is constantly evolving, with viewer habits shifting faster than ever before. To stay ahead of the curve, media companies must deliver content across every screen – fast, smooth, and without friction. But how can they achieve this while maintaining their teams' sanity and budgets?
For one European media brand, the answer lay in swift app development that could keep up with their rapid growth and changing user expectations. Our team at Opinov8 was brought on board to help them overcome several bottlenecks:
- Scaling app development across teams without sacrificing quality
- Providing tools for specific use cases rather than one-size-fits-all solutions
- Ensuring seamless video streaming that works everywhere, every time
Our mission was clear: build a flexible and scalable tech foundation that could support their rapid growth and unlock new possibilities.
To achieve this, we developed a Mobile SDK – a Software Development Kit that gives developers the tools they need to build apps faster and smarter. This SDK allows modular use across iOS and Android platforms, enabling teams to plug in what they need and ignore the rest. No more starting from scratch each time!
We also integrated seamless video streaming with adaptive bitrate playback, ensuring smooth video quality even on poor connections. To ensure the SDK worked reliably across platforms, we ran rigorous functional and integration testing.
To support faster and more stable releases, we established automated testing frameworks that fit seamlessly into the company's delivery process. This reduced downtime and kept performance high, giving the media brand the agility it needed to stay ahead of the curve.
Media companies today face a unique set of challenges:
- Device diversity: Viewers stream across phones, tablets, smart TVs, and gaming consoles
- Speed-to-market pressure: New content goes live constantly, requiring supporting tech that can keep up
- Streaming complexity: Video must play smoothly in high and low bandwidth, across different formats and conditions
Without a solid digital foundation, these demands quickly slow things down. But with the right tools and expertise, media companies can stay operational and efficient.
In this case, our client didn't need a revolution – they needed a clear and scalable solution to help their teams move faster and keep up with evolving formats and user expectations. Our mobile SDK, streaming integration, and automated testing framework delivered just that.
This project is a great example of how getting the basics right can set the stage for steady, sustainable digital progress. If your tech can't keep up, your content won't shine.
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