As mobile apps continue to revolutionize the way we live, work, and play, understanding the dynamics of app user experience has become crucial for developers, marketers, and businesses alike. In this article, we'll delve into the latest statistics and trends that shape the world of mobile apps, highlighting what drives engagement, retention, and revenue.
Engagement
In 2023, the average user engaged with an impressive 9.2 mobile apps monthly, a significant increase from 7.8 in 2021. Gaming apps took the top spot for longest average session length at 42 minutes, while news apps averaged just 18 minutes. The majority of users (58%) checked apps at least 10 times daily, with social media apps boasting the highest daily active user rate at 72%. Push notifications played a significant role in increasing mobile app session frequency by 14% in 2023.
AR features in apps boosted user engagement by 40%, while video content accounted for an astonishing 65% of user engagement time. Health and fitness apps demonstrated remarkable user retention rates, with 61% of users sticking around after 30 days. In-app notifications with personalized content drove a whopping three times higher open rate.
Retention
Mobile app retention rates are on the rise. The average 30-day mobile app retention rate increased to 25.4%, up from 22.1% in 2021. iOS apps showed a slightly higher 7-day retention rate at 42.1%, compared to Android's 38.7%. Users who engaged with an app within seven days had a three times higher chance of becoming long-term users.
Revenue and Growth
The global mobile app market is projected to reach $935 billion in 2024, growing at a remarkable 9.7% CAGR from 2023. Subscription-based apps saw a notable 20% revenue increase in 2023, outpacing in-app purchases. Mobile ad spend accounted for an impressive 62% of total mobile app revenue.
Insights and Trends
India leads the pack in terms of app downloads, with 41 billion monthly installs, followed by the U.S. at 28 billion. Android apps dominate global downloads, accounting for 71.2%, while iOS holds a 28.8% share. Mobile app crash rates decreased by 12% in 2023, improving user satisfaction scores by 10%. The average time to download an app was down to 2.3 seconds in 2023.
As the mobile app landscape continues to evolve, understanding what drives engagement, retention, and revenue is crucial for developers, marketers, and businesses. By staying up-to-date with the latest trends and statistics, you'll be better equipped to create apps that resonate with users and drive long-term success.