When it comes to measuring mobile app performance, most businesses focus on the wrong metrics. Instead of looking at vanity metrics like downloads or installs, you should be focusing on real business outcomes like revenue, retention, and lifetime value.

At MobiLoud, we help brands launch high-performing apps with minimal cost and effort, maximizing the likelihood of strong ROI and long-term engagement. But to truly understand the impact of your mobile app on your business, you need some real business metrics to point to.

Measuring Mobile App Success

Launching a native app is a game-changer for businesses across diverse sectors like ecommerce, SaaS, media, and more. The potential benefits are substantial - from revenue to engagement to user retention. However, to truly understand the impact of your mobile app on your business, you need some real business metrics to point to.

Measuring Real Business Outcomes

To measure mobile app performance effectively, we'll explore key metrics related to revenue, user engagement, customer retention, and brand perception. These benchmarks will give you a structured approach to understanding mobile app performance and practical strategies to maximize your app's return on investment.

Revenue-Driving Metrics

Revenue is where the rubber meets the road for most businesses. Your mobile app should be contributing meaningfully to your bottom line. Here are some key revenue-driving metrics to track:

  • Conversion Rates: Look at conversion rates - the percentage of users completing valuable actions like purchases or subscriptions.
  • Average Order Value (AOV): Examine your Average Order Value (AOV). Well-designed apps can increase AOV by 15-40% compared to mobile web experiences.
  • Revenue Generated: Track the total revenue generated through your app. While this doesn’t always tell the full story, it’s a simple way to assess how much business your app facilitates.

Engagement Metrics

Engagement metrics help you predict future success. Engaged users become loyal customers, make repeat purchases, and often become brand advocates. Here are some key engagement metrics to track:

  • Daily Active Users (DAU): Daily Active Users (DAU) is your fundamental engagement metric. Healthy apps maintain a steady number of people who regularly use the app.
  • Session Length: Session length (how long users spend in your app per visit) reveals engagement depth.

Retention and Lifetime Value

To measure mobile app performance effectively, you need to look at retention and lifetime value. Here are some key metrics to track:

  • Retention Rates: Look at retention rates - the percentage of users who continue to use your app over time.
  • Lifetime Value (LTV): Calculate Lifetime Value (LTV) - the total value an average user brings to your business.

By tracking these key metrics, you'll be able to measure mobile app performance effectively and make data-driven decisions to optimize your app for maximum ROI.