The Power of Color
Color is the first thing users notice. It sets the mood before a single word is read. 60-90% of product assessment is based on color alone.
Red: Urgency and Passion
Use red for notifications, errors, and "Buy Now" buttons. It raises heart rates and demands attention. Use sparingly to avoid fatigue.
Blue: Trust and Security
The favorite color of fintech and social apps (Facebook, PayPal, Chase). It communicates stability, calmness, and reliability.
Green: Growth and Success
Associated with money, nature, and "Go". profound for success states, completing tasks, and financial positive trends.
Yellow: Optimism and Caution
Grabs attention effectively (Snapchat). High energy but can be straining on the eyes. Use for warnings or to highlight key features.
Creating a Palette
Follow the 60-30-10 rule: 60% dominant color (usually neutral), 30% secondary color, 10% accent color (for CTAs).
Accessibility and Contrast
Never prioritize aesthetics over legibility. Ensure color combinations pass WCAG contrast ratios. Don't rely on color alone for status indicators.