As mobile apps continue to revolutionize the way we interact and engage with technology, it's more crucial than ever to track key performance indicators (KPIs) that measure the success of your app. With millions of apps vying for attention on the Apple App Store and Google Play Store, understanding how users interact with your app is vital to driving engagement, revenue, and growth.

But what are KPIs, and why do they matter? In a nutshell, KPIs are measurable values that demonstrate an organization's progress towards achieving critical business objectives. By tracking these metrics, businesses can identify areas for improvement, optimize performance, and ultimately increase user engagement.

Let's take a closer look at the 22 most important mobile app KPIs to track success:

Engagement Metrics

The first set of KPIs focuses on user behavior and engagement. These metrics provide valuable insights into how users interact with your app.

  • Mobile App Downloads: The number of times your app is downloaded.
  • Monthly Active Users (MAU): The number of unique users who actively use your app each month.
  • Daily Active Users (DAU): The number of unique users who actively use your app each day.
  • Stickiness: The percentage of users who remain engaged with your app over time.

Performance Metrics

The second set of KPIs measures the performance and efficiency of your app. These metrics help you identify areas where your app may be falling short.

  • Load Speed: The speed at which your app loads.
  • Mobile App Latency: The delay between user input and the response from your app.
  • Crash/Bug Reports: The number of crashes or bugs reported by users.

Revenue Metrics

The final set of KPIs focuses on revenue generation. These metrics provide valuable insights into how well your app is performing financially.

  • App Store Conversion Rate: The percentage of users who complete a desired action (e.g., make a purchase) after installing your app.
  • Average Revenue Per User (ARPU): The average amount earned per user.
  • Cost Per Install (CPI): The cost of acquiring each new user.

By tracking these 22 mobile app KPIs, you'll gain valuable insights into how users interact with your app and identify areas for improvement. Whether you're a mobile app developer, designer, or owner, understanding what drives engagement and revenue will help you optimize your app's performance and drive long-term success.