Back in the day, users didn't always express their thoughts about your app, especially when it comes to bugs. In fact, a whopping 96% of users won't even bother reporting any issues – they'll either stay loyal or churn. That's why collecting customer feedback is crucial for product teams to uncover valuable insights that most users would otherwise keep to themselves.

To help you achieve this, we've curated the top 4 user feedback tools that can highlight customer satisfaction or dissatisfaction and identify more CRO opportunities. These powerful tools will assist your team in gathering, measuring, and analyzing a user's in-app experience, ultimately leading to better decision-making and improved app performance.

Ease of Use: A Must-Have for Seamless Feedback Collection

When selecting the right tool, consider one that's easy to use and set up. You want a platform that everyone on your team can pick up quickly, especially if multiple users will be using it. For instance, UXCam provides guides on how to set up all SDKs across multiple devices, streamlining the setup process.

Cost: A Budget-Friendly Solution

Keep in mind that cost is always crucial, regardless of the tool you choose. Ensure you're only paying for features you'll actually use by looking out for custom pricing options that cater to your business's specific needs.

Powerful Integrations: Seamless Integration with Your Tech Stack

You'll want a platform that seamlessly fits into your current tech stack and workflows. A tool that supports integrations can fill in functionality gaps that your desired tool may not include.

Top 4 User Feedback Tools for Optimizing App User Experience

#### Best for Powerful Mobile App Behavior Analytics: UXCam

UXCam is the "single source of truth for mobile app user behavior." Our mature and lightweight SDK has been developed and refined over 9 years, trusted by over 37,000 global brands. Many businesses have enjoyed exponential sales increases after using UXCam for accurate user feedback analytics.

  • Session Replays and Heatmaps: Identify areas of friction with rage gestures and pinpoint bugs and issues preventing users from achieving their objectives.
  • Customizable dashboards: Track business metrics in real-time for confident design decisions.
  • Autocapture: Automatically track all customer interactions, including gestures, for meaningful user feedback analysis.
  • Segmentation: Segment your customer groups using various filters, including new users, loyal customers, and those on the verge of churning.

#### Best for Creating Online Surveys: SurveyMonkey

SurveyMonkey is a leading survey and feedback tool. Their survey templates are designed to make it easy for your customers to complete, with customizable multiple-choice questions. The platform streamlines feedback collection and results interpretation for actionable insights.

  • Create surveys: Collaborate with teams to create high-quality, customized, and on-brand surveys and forms.
  • Collect data: Offer on and offline collectors and a global respondent panel to collect feedback from your customer base.
  • Analyze results: Receive actionable insights with survey analysis to drive business growth.

#### Best for Conversational Feedback Collection: TypeForm

TypeForm has multiple features to help you connect with customers and gather user feedback using conversational techniques. Their products include VideoAsk, allowing users to provide feedback in an interactive and engaging way.

  • Forms and surveys: Encourage people to complete forms by keeping questions conversational.
  • Video interactions: Conduct face-to-face meetings with customers for more detailed user feedback.
  • Integrations: Integrate conversations with the apps you're using, including Slack and Hubspot.

#### Best for Contextual Customer Insights: Qualaroo

Qualaroo is designed for automated research to survey your app users at the perfect moment. For responses 10 times more useful than email surveys, capture contextual user feedback on what your users think and feel about your app.

  • Sentiment Analysis: Save time reviewing feedback so teams can focus on the right customers.
  • Exit Surveys: Learn why potential customers don't convert.
  • Question Branching: Offer questions based on previous responses with a survey.
  • Contextual Surveys: Capture user feedback at specific moments, such as when they're about to exit your app.

Now that you've seen the top 4 user feedback tools for optimizing app user experience, it's time to start collecting valuable insights and making data-driven decisions. Remember, the key is to find a tool that fits seamlessly into your tech stack and workflows, while also providing the features you need to drive business growth.