Are you tired of getting lost in the sea of app startup ideas and struggling to find the right one? Look no further! In this article, we'll dive into the world of reskinned apps, exploring what they are, their potential pitfalls, and how you can navigate the landscape like a pro.
What is an App Reskin?
In today's competitive app marketplace, developers often look for ways to create new experiences without breaking the bank. Enter the concept of app reskins – taking an existing app, modifying its design and branding to create a new iteration. The source code remains identical, with changes limited to the visuals and user interface. Think of it like rebranding a successful restaurant chain, keeping the same menu but giving it a fresh coat of paint.
For instance, imagine taking the popular game Angry Birds and reskinning it as Crazy Cats – launching adorable kittens instead of birds out of a slingshot to pester pesky mice. The gameplay remains the same, with only the graphics changing. This approach can be an excellent way for developers to create new content without starting from scratch.
Why Do App Reskins Matter?
As the largest marketplace for buying and selling mobile apps, we've noticed a surge in inquiries about app reskins. As such, it's essential to understand the implications of purchasing a reskinned app. When you buy an app, you want to know that it's unique and won't be duplicated by others. Unfortunately, this isn't always the case with reskinned apps.
The potential drawback is that the original creator can use their source code to develop multiple near-identical versions of your app, potentially flooding the market and cannibalizing your sales. This is why it's crucial to research the seller's rights to sell the source code and discuss potential competition with them.
Looking to Buy a Reskinned App?
Before making a purchase, take the following precautions:
- Verify the seller's rights: Ensure the seller has the necessary permissions to sell the app's source code.
- Assess the competitive landscape: Discuss with the seller how they plan to mitigate potential competition from other reskinned versions of your app.
By taking these steps, you can minimize the risks associated with buying a reskinned app and make an informed decision about your investment.
Are Reskinned Apps Safe to Buy?
The answer is simple: yes! As long as you're aware of the potential pitfalls, reskinned apps operate just like non-reskinned ones. While they may require more due diligence from the buyer, they can also be acquired at a fraction of the cost compared to uniquely coded apps.
If budget constraints are holding you back, reskinned apps can provide an excellent entry point into the app marketplace. Just remember to perform thorough research and ensure that your investment aligns with your business goals.
The Final Word
Buying an app is a significant decision, regardless of whether it's reskinned or not. Always prioritize due diligence and research to ensure you're making an informed choice. With Flippa, we've got your back – check out our upcoming Apps Due Diligence Guide for more insight on navigating the app marketplace like a pro.