How can you catapult your newly launched app to the top of the app store in just 48 hours? The answer lies in a strategic burst campaign that combines aggressive marketing efforts with a carefully managed budget. In this article, we'll explore the secrets behind launching an app with a bang and attracting a maximum amount of users in a minimal amount of time.

When it comes to app startup ideas, many marketers get stuck waiting for a miracle to happen. However, the reality is that the launch period is a critical time for marketing, offering an opportunity to be spotted as a hot new product. By launching your app with a burst campaign, you can increase organic download volumes, reach high app store rankings, and go viral.

But first, let's put things into context. To reach the top charts in the app store, your app needs to be one of the most downloaded apps in a specific country on a specific day. Achieving such a high volume of downloads as a newly-launched app is extremely challenging and nearly impossible without a well-planned burst campaign.

App startup ideas often require bold moves, but choosing the right launch strategy can make or break your app. Instead of viewing this as a one-time splurge, consider it a long-term investment in acquiring a large amount of organic users from the start. This sets the stage for even more growth and success down the line.

One example that demonstrates the power of a burst campaign is Pfizer's successful launch of an app aimed at educating parents about Growth Hormone Deficiency in children. Our goal was to promote the app to a prominent spot in the app store, attracting as many parents as possible. We achieved this by rolling out a highly targeted mobile campaign that lasted two days and ran on various social, RTBs, and ad networks.

Within 48 hours, Pfizer reached the top 3 most downloaded apps in the app store, increasing organic download rates and lowering CPI (cost per install). The average CPI during the campaign period was half of the average cost in the market. Perhaps more impressively, we attracted quality users – tens of thousands of parents who used the app and remained active for a long time.

So how do you launch with-a-bang and attract a maximum amount of users in a minimal amount of time? Here's what to do:

What to Do

Media Buying

Run campaigns across as many ad networks, RTBs, exchanges, and major social platforms as possible. The goal is to reach as many users as possible, maximizing your sources to achieve that goal. Avoid incentivized platforms or bots, as they're against Google Play and Apple policy and compromise the quality of users.

Monitoring

Check your results in real-time, ideally once every hour. Since the campaign runs for a relatively short period, it's essential to monitor progress frequently to ensure you're heading in the right direction. Optimize your campaign results according to the data you receive, catching problems and addressing them immediately.

What to Expect

A high App Store ranking

A dramatic boost in organic downloads as a direct result of a high placement in the App Store's top-ranked apps

A significantly lower CPI as a result of massive organic downloads

An established user base

As you've probably noticed, the actual process is more complex than it seems. Most global brands and startups don't have an experienced team of media buyers and creative professionals who can deliver top-level results. Achieving outstanding results requires an outstanding team, and therefore my last suggestion would be to spot a trusted partner to work with that's able to perform at this level on mobile.

With the right burst campaign strategy in place, you can revolutionize your app startup and set yourself up for long-term success. Remember, it's all about taking bold moves, being strategic, and investing in your app's future.