As the European Union continues to shape the digital landscape, iPhone users in Europe are about to experience a significant change. In the first half of 2024, they'll be able to sideload apps hosted outside of Apple's official App Store, a move that will give developers more freedom and flexibility without being tied to Apple's fees.
The highly controlled system, set to arrive with an upcoming iOS update, will allow EU users to install apps from various sources. This shift is largely driven by the European Union's Digital Markets Act (DMA), which went into effect on November 1, 2022. The DMA requires "gatekeeper" companies like Apple to open up their services and platforms to other developers.
This development could have far-reaching implications for Apple's platforms, including the App Store, Messages, FaceTime, Siri, and more. As the company adjusts to these new regulations, it may need to make significant changes to ensure compliance. Failure to do so could result in fines of up to 20 percent of its global revenue.
Despite Apple's concerns about sideloading undermining privacy and security protections, developers are eager for the opportunity to reach users without being tied to Apple's fees. In fact, some have speculated that alternate app stores could expand beyond the European Union if other countries introduce similar legislation. The United States, for example, is considering legislation that would require Apple to allow sideloading.
As the industry continues to evolve, it will be exciting to see how developers take advantage of this new freedom and creativity. With app startup ideas abound, this shift could pave the way for innovative solutions and a more diverse range of apps on the market.