Google Cloud has enabled Barantum to revolutionize its customer interactions by providing a stable platform that empowers businesses to have better sales and customer CRM interactions. By leveraging Google Cloud's scalable infrastructure, Barantum has reduced technical complaints by over 80%, freeing up IT teams to focus on feature development.
Building a Foundation for Growth
In Indonesia's fast-paced digital market, customers expect fast, responsive interactions, and seamless support on their preferred channels. Barantum's omnichannel CRM helps companies cut through the noise by bringing every interaction into a single dashboard. This enables customer service agents to handle multiple tools simultaneously and empowers businesses to monitor and direct their sales teams' daily activities.
Empowering Customer Service
Barantum's platform is built on a foundation of Compute Engine and Cloud SQL, providing high-performance stability to manage hundreds of server instances and process vast volumes of CRM data. This is particularly critical when clients need to generate complex reports from millions of interaction logs. The integration of API Services, including Cloud Text-to-Speech, Firebase, and Google Maps Platform, enables Barantum's clients to build features directly into their product.
Streamlining Operations
With the new Google Cloud foundation, technical complaints from clients dropped by over 80%. The team can now seamlessly add capacity to meet high-traffic peaks, resolving scaling issues that previously impacted clients. Automated data backups complete in minutes, improving security and streamlining operations. Additionally, routine maintenance activities are now automated, saving approximately 20-30 IT team working hours per month.
Focusing on Innovation
The process for achieving ISO 27001 and 9001 certification also became significantly faster. Auditors can easily verify the platform-native capabilities for data security, availability, and backups, allowing compliance checklists to be completed with ease. This shift allows the engineering team to redirect their focus to application-level innovation, developing and scaling their omnichannel solution.
Looking Ahead
Barantum is now exploring BigQuery and Looker to optimize data processing and visualization as its data volumes grow. This is part of an ongoing, active discussion with Google Cloud and Cloud Ace to ensure long-term efficiency and continue driving innovation. With continuously evolving features, such as automation, AI-assisted responses, and real-time analytics, Barantum helps companies streamline workflows, accelerate communication, and remain competitive in the increasingly fast-paced market.
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