The fitness industry is experiencing a digital transformation like never before. With the rise of mobile technology and personalized experiences, fitness enthusiasts are no longer satisfied with just any old gym routine. They want to track their progress, connect with like-minded individuals, and have access to a vast array of workouts and training programs at their fingertips. This is where Planet Fitness comes in – one of the largest and fastest-growing fitness franchises in the United States.

By developing a cutting-edge mobile app that integrates real-time heart rate feedback, seamless class and service booking, personalized training plans, and on-demand digital content, we helped Planet Fitness create a next-gen connected fitness experience. This ecosystem is designed to unite technology, personalization, and community, inspiring healthier, happier living at scale.

The result is a truly unique mobile platform that feels less like an app and more like a trusted fitness companion. With AI-powered coaching on the horizon, Planet Fitness and Coherent Solutions are setting a new standard for how digital innovation can transform not only fitness journeys but entire communities.

At a Glance

  • Client: Planet Fitness
  • Industry: Health, fitness, and wellness
  • Challenge: Build a unified digital fitness experience that delivers live heart rate feedback, personalized content, and seamless service booking while integrating fragmented systems and streamlining staff workflows.
  • Solution: A mobile-enabled, multi-platform ecosystem that bridges in-club and at-home workouts, featuring real-time workout tracking, integrated class registration, e-commerce, CRM-driven personalization, and live/on-demand training content.
  • Outcome: Achieved 150% growth in unique app installs (Apr-Nov 2020), +15% release velocity in the first six months, and a Top 3 ranking in free Health & Fitness apps in the Apple App Store and Google Play.

Client Overview

Planet Fitness is a nationally recognized health and wellness leader, one of the largest and fastest-growing fitness franchises in the United States. With a presence in hundreds of cities and millions of active members, their mission is simple yet powerful: to make fitness accessible, affordable, and enjoyable for everyone, regardless of experience level or lifestyle.

Built on the belief that fitness should be welcoming and inclusive, the brand has cultivated a loyal community by breaking down barriers to exercise with no judgment, no elitism, just supportive environments where anyone can pursue their health goals. Their clubs combine cutting-edge equipment, expert coaching, and an energetic atmosphere designed to motivate and inspire.

The Challenge: From Fragmented Experience to Seamless Connection

Planet Fitness needed more than just a custom fitness app – they needed a transformation partner who could unify fragmented systems, streamline staff workflows, and build a scalable platform. Coherent Solutions was engaged end-to-end, from mapping user frustrations to architecting the technical backbone to designing engaging user journeys.

But reality posed serious obstacles. The member experience was fragmented: registration, class booking, and ordering operated on separate platforms that didn’t communicate with each other. Staff were stuck managing tedious manual workflows, which impacted system scalability and flexibility, and as a result, growth. Without integration between CRM and e-commerce, personalized upselling was guesswork instead of a data-driven opportunity.

Our Approach: Building the Future Step-by-Step

Together with Planet Fitness, we ran workshops with members and staff, mapped frustrations into clear goals, and turned those into actionable product roadmaps. Our embedded team grew to 50+ Coherent specialists spanning mobile development, web, data, UX, QA, and DevOps, integrated directly with Planet Fitness’ leadership to co-own delivery. Through agile sprints, we continuously refined user flows while driving the complex back-end integrations that made a seamless experience possible.

The Solution: Your Personal Fitness Assistant, Everywhere You Go

New features and capabilities were enabled by Coherent Solutions’ work on system integrations, biometric data pipelines, and CRM-driven personalization. From heart rate monitoring to live content delivery, our teams ensured every feature was scalable, secure, and member-first.

The result was more than a fitness app – it was a digital fitness companion that gives members real-time heart rate feedback, streamlines class registration and service ordering with effortless in-app flows, delivers access to live and on-demand content, creates personalized training plans powered by member preferences and workout history, enables smart CRM-driven recommendations to enhance engagement, growing revenue.

This made the mobile app a central part of how members plan, track, and stay engaged with their fitness goals on the go.

The Impact: Transforming Engagement and Business Outcomes

Through Coherent’s integration of fragmented systems, optimization of mobile performance, and agile delivery approach, Planet Fitness achieved:

  • 150% growth in unique mobile users in just seven months.
  • A 15% increase in development velocity over its first six months, accelerating feature delivery and innovation.
  • The category’s first-ever fitness app with live heart rate feedback, creating new levels of member motivation and satisfaction.
  • Streamlined staff workflows, freeing up time to focus on member support instead of manual tasks.
  • New revenue streams through data-driven upselling, fueled by personalized recommendations.

Most importantly, we helped Planet Fitness transform their engagement strategy and drive business outcomes that will continue to shape the fitness industry for years to come.