Our client, a leading market research firm, was facing a daunting challenge: to gain deeper insights into consumer thoughts, sentiments, and behaviors across various platforms. With Qualtrics as their partner, they leveraged advanced algorithms and technologies like Artificial Intelligence (AI) and Machine Learning (ML) to collect targeted answers. However, they needed a more efficient way to conduct market research, analyze data, and understand customer needs.
Overcoming Complexity
Market research is a vast field that requires a thorough understanding of social, cultural, and economic frameworks. Our client wanted to identify their target audience, understand their competitors, and develop a process for analyzing data about markets, brands, products, or services. But they struggled with the complexity of developing an efficient research process.
The Need for Agility
To overcome these challenges, our client required a system that could collect data from any audience, integrate open-ended responses into existing surveys, and provide real-time insights. They needed to understand their customers better by segmenting and representing chosen locations and audiences.
A New Era of Market Research
We developed a mobile web interface that integrated advanced AI and ML techniques, enabling our client to capture consumer insights accurately. We designed dynamic interfaces for each stage, allowing respondents to interact through various mediums like videos, audio, and images. This innovative multi-channel journey enabled our client to conduct market research with unparalleled agility.
Reporting and Analysis
After survey distribution, reporting is a crucial step in the market research process. Our solution included text analysis tools that simplified the task of analyzing open-ended responses. With NLP, we could analyze sentiments, emotions, and behaviors behind each response, providing accurate insights.
Future Plans
Our future plans include integrating multiple languages for text analysis through NLP, enabling us to reach a wider global audience. We also plan to develop a client dashboard where admins can track each aspect of analysis, research, and reporting from a single intuitive interface. Additionally, we will integrate report generation features that cater to each stage of the journey.
Conclusion
By leveraging AI in mobile apps, our client was able to revolutionize their market research processes, gaining valuable insights into consumer thoughts, sentiments, and behaviors. With our innovative solutions, they can now conduct market research with greater agility, accuracy, and efficiency.