Optimove, a leading CRM marketing platform, has made a significant move by acquiring Kumulos, a provider of personalized messaging platforms for mobile applications. This strategic acquisition further solidifies Optimove's position as the go-to solution for omnichannel customer experiences.

The Power of AI in Marketing

The integration of Kumulos' native sophisticated mobile marketing channels into the Optimove platform has elevated its capabilities, making it the only comprehensive solution that combines a smart Customer Data Platform (CDP), AI-based orchestration and optimization mechanisms, and diverse execution channels. This means marketers can now unify customer data and execute mobile campaigns seamlessly through Optimove's native features.

Enhanced Multichannel Capabilities

The acquisition enables Optimove clients to seamlessly execute mobile marketing campaigns, leveraging features such as mobile push notifications, in-app messaging, web push, and more – all within the platform. With this enhanced capability, marketers can deliver hyper-personalized customer experiences across multiple channels.

Personalization at Scale

Optimove's AI-based orchestration and optimization mechanisms enable marketers to personalize campaigns across web, email, and mobile channels. This means that brands can now create bespoke customer models, leverage predictive analytics, and make data-driven decisions to drive revenue growth.

Real-World Applications of App Push Notifications

With Optimove's acquisition of Kumulos, clients can:

  • Re-engage customers with targeted mobile push notifications that support rich media, templates, and deep linking
  • Create customized in-app messages for onboarding experiences, customer-based messaging, and rich in-app communications
  • Maximize opt-ins and conversions with fully customizable permission overlays and soft prompts
  • Trigger higher-accuracy automated messages leveraging geofences and beacon technology
  • Acquire new mobile app users from various channels using award-winning deferred deep linking

The Future of Marketing

The acquisition is the latest milestone in Optimove's journey to become a leading multi-channel marketing hub. With its AI-powered CDP at the core, Optimove offers marketing teams direct access to their customer data, enabling them to build, test, and optimize hundreds of CRM campaigns weekly.

The Kumulos acquisition bolsters Optimove's AI engine, adding native mobile capabilities that enable brands to deliver hyper-personalized customer experiences across multiple channels. As Optimove continues to evolve its platform through strategic acquisitions, it is poised to revolutionize the marketing industry with innovative solutions like app push notifications.