Noon, the leading fashion shopping store in Dubai, wanted to transform its customers' shopping experience completely. To achieve this goal, they partnered with Appikr to develop an elaborate and comprehensive e-commerce mobile app that would allow users to explore millions of products and services with secured payment options.
The app had to be designed to support swift navigation, allowing users to easily travel through different categories and sections, making it easy for them to place instant orders. To achieve this, Appikr incorporated a customer panel, user panel, and vendor panel on the dashboard. The app also featured basic features like simple registration processes, multiple payment options, push notifications, social media integration, Google analytics, ratings & feedback, wishlist buttons, filters, and search options.
The Power of AI in Mobile Apps
Appikr's expertise in developing e-commerce mobile apps for clients from different nations enabled us to thoroughly understand Noon's expectations. We incorporated features that reflected the value we provided to users, making them feel cared for their requirements. The app included ample features to excite users and enjoy shopping with minimal clicks.
We leveraged the benefits of an easy on-boarding process by allowing more than 70% of users to log in through social media accounts. This was achieved by using required social media SDKs, including analytics to provide robust support for all major social media platforms. Additionally, we added tracking codes to the app using Google Analytics SDKs, demonstrating our developers' expertise in mobile app reporting.
Exceptional UI Design
Appikr excels in exceptional UI design, which was evident in the creation of a wishlist button that exceeded Noon's expectations. We conducted thorough market research and analyzed industry trends to cater to all age group requirements with swift functionalities.
Challenges and Solutions
The app stores are overcrowded with shopping apps, making it challenging for our team to gain instant attention among users. To overcome this challenge, we developed an effective app marketing strategy for Noon, including paid user acquisition campaigns and social media marketing. This approach enabled us to promote the app effectively and reach a wider audience.
Conclusion
Noon appreciated Appikr's proactive approach towards app development, from creative UI designs to deployment and support. Our team ensured that every aspect of developing a robust and responsive shopping app was thoroughly considered, resulting in a highly satisfying experience for Middle-East users.
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