The Indian social network, Chingari, made headlines when it surpassed 30 million downloads in just three months. But what drove this unprecedented growth? The answer lies in the innovative integration of Banuba's AI-powered Video Editor SDK into their app. This game-changing move enabled creators to unleash their creativity and produce high-quality content that resonated with users.
Initially, Chingari was an entertainment platform looking to capitalize on the TikTok ban in India. By incorporating our Video Editor SDK, they were able to cover all content creation functionality, empowering users to record and share short video clips. The result? A seamless experience that encouraged users to spend more time within the app.
Unlocking Creativity with Banuba's AI Video Editing SDK
Our Video Editor SDK is designed to facilitate and inspire users to create interactive content. With animation effects like AR masks and camera filters, creators can overlay music, record lip-sync clips, and apply visual filters to enhance their results. The combination of augmented reality (AR) and artificial intelligence (AI) technologies makes the process a breeze.
Face AR Masks: Unlocking Personalization
Users can browse through a collection of Indianized filters and apply them in real-time using our Face AR masks. Face detection and tracking automatically recognize the presence of the face in a feed, allowing users to seamlessly apply AR animations.
Beautification: Enhancing User Experience
Our Video Editor SDK also offers beautification features that enhance user appearance by retouching skin, adding morphing, and subtle makeup effects. This feature allows users to feel comfortable with their selfie camera when recording videos.
Unlocking Creative Expression
The video editor employs animation effects, LUT filters, and 3D lenses to engage users in the creative process and let them self-express themselves. With our SDK, creators can edit specific parts of the video, upload multiple clips and images, and use standard video processing features to achieve a compelling result.
Chingari's Meteoric Rise
After releasing the app, Chingari saw an astonishing 550,000 downloads in just 10 days, followed by more than 30 million downloads in three months. The top 20% of users are spending an average of 1.5 hours daily within the app, while the average daily engagement time is a remarkable 7.5 minutes.
Why Banuba Video Editor SDK?
Chingari chose our AI Video Editor SDK for several reasons: all-in-one tools for video makers, unparalleled engagement, accurate face tracking, and data safety. Our technology ensures that users can create professional-looking videos without compromising their privacy.
As Chingari's CEO, Sumit Ghosh, emphasized, "Our current focus is to make a great product, but in the near future, we'll be focusing on monetization and marketing." With Banuba's Video Editor SDK at the helm, Chingari is poised for continued success in the world of swift app development.