Settled's innovative approach to home management has just gotten a whole lot faster and more efficient. By adopting Progressive Web Apps (PWAs), they've managed to reduce mobile page load times by nearly 3X, leading to a significant boost in user engagement and conversions.

Goals

The goal was simple: provide a seamless and intuitive experience for consumers navigating the complexities of property transactions. To achieve this, Settled prioritized creating a mobile-first, offline-first approach that would deliver speed, reliability, and accessibility on-the-go.

Approach

To tackle this challenge, Settled turned to PWAs, which enable an app-like user experience on mobile browsers. This cutting-edge technology allows users to interact with web pages that look, feel, and function like native apps, complete with push notifications, offline accessibility, and a homescreen icon. With PWA's on-device cache, the experience launches instantly, even in unstable network conditions.

Results

The impact has been nothing short of remarkable. Since switching to PWAs, Settled has seen:

  • A 3X reduction in data downloaded by users
  • 3X faster page load times
  • An 8% increase in mobile transactions
  • A 23% boost in mobile conversions
  • A 13% decrease in mobile bounce rate
  • A 14% reduction in overall cost per conversion

Dean Hume, CTO at Settled, emphasizes the significance of these gains: "Improving page load times by almost threefold is huge! Thanks to the caching features of PWAs, our users are able to access their accounts with limited or no network connection in the blink of an eye. This gives us a competitive edge."

The Future

With PWA's at the forefront of their development strategy, Settled is poised to continue pushing boundaries and delivering exceptional user experiences. By leveraging swift app development, they're unlocking new opportunities for growth and innovation.

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