Based in San Francisco, California, Twitter is an online social network that allows users to read, message, and update information by "tweets." One of the most famous progressive web app examples is Twitter Lite PWA, which was launched in 2017 and has since been used as a model by developers. This innovative approach combines web and native app functionality for a more mobile-friendly experience.
Twitter Lite PWA can quickly update while consuming less bandwidth than usual web apps. Additionally, it optimizes the browser by integrating route-based code splitting. The goal of Twitter's PWA was to boost re-engagement with its 250,000 daily users who average four app visits per day. By focusing on lowering data consumption and improving user engagement and instant loading, Twitter achieved outstanding results.
Notable Outcomes
- 65% increase in page views per session
- 75% of Tweets being sent
- 20% surge in bounce rate
Airbnb is another example of a PWA from the accommodation sector. The company struggled to retain stable traffic rates and discovered that its native app was of no use since users are unlikely to download an app they rarely use. Therefore, Airbnb decided to switch to a progressive web app.
The Airbnb PWA provides push notifications like a native app and fast responses to user actions. It also features a handy slide menu, bottom navigation, and a logging tab bar for account registration. Moreover, the PWA can perform effectively on any screen size and device.
Impressive Results
- 25% rise in conversion rate
- Minimized loading times from 11.9 seconds down to 4.69 seconds
- Approximate 5.5 seconds of loading time on average
Clipchamp is an in-browser online video editor that enables anyone to produce compelling stories through video. With over 12 million creators internationally, Clipchamp is used for simple video editing with intuitive tools and practical features.
To fulfill its vision, Clipchamp's development team came up with an innovative solution known as one of the progressive web app examples relating to content editing. The PWA was built on a fully in-browser solution where all challenging video processing tasks are done locally. Users can easily access the app with social login and export videos.
Notable Outcomes
- 9% higher retention with PWA users than with standard desktop users
- Reached the installation increase rate at 97% per month after its release five months before
- Improved performance to 2.3 times
Spotify is an online streaming service that gives listeners access to millions of songs, podcasts, videos, and content from global creators. One of the most popular progressive web apps, Spotify's PWA design was created to boost conversion from free to premium among customers after experiencing the product.
The core feature of Spotify, which makes it appealing to the public, allows users to send or embed an interactive playlist to other listeners. After deploying Spotify's PWA design, the company gained a whopping result.
Notable Outcomes
- Free-to-paid conversion rose from 26.6% in 2015 to a record-breaking 46% in 2019
- 30% surge of monthly active users by the end of 2019
- Increase of 40% average listening hours per month
- 58.4% free-to-paid conversion by the end of 2021
Rakuten is known as one of the largest eCommerce companies in Japan. The company's PWA was designed to improve mobile customer retention and re-engagement.
The PWA features installability for more traffic, visitor retention, conversions, and sales per customer. It also includes a custom guide for those who haven't been familiar with PWA, instructing them on how to install PWA on mobile devices.
Notable Outcomes
- 310% increase in visit frequency per user
- 450% rise in visitor retention rate
- A 150% surge in sales per customer
- 200% increase in conversion rate
BMW is another example of a progressive web app from the automotive sector. The company wanted to help web visitors navigate more easily and access endless content quickly.
Through BMW's PWA, users can reach out to articles, stories, and podcasts on a classy user interface design. They can swipe through immersive content loops when accessing the website on a mobile device, creating a selection with nearly never-ending effects.
Notable Outcomes
- The number of new customers increased by 50%
- The average page loading time is four times faster
- The number of people visiting the BMW sale page rose four times
- Organic traffic grew by 49% thanks to the new SEO optimization
The Washington Post is known for its groundbreaking journalism and in-depth analysis. Its PWA design was created to provide users with an optimal reading experience, allowing them to access exclusive content quickly and easily.
The company's PWA features a modern user interface, intuitive navigation, and seamless integration with native apps. With this innovative approach, The Washington Post has seen significant improvements in engagement and conversion rates.
Notable Outcomes
- (Coming soon!)