As mobile gaming continues to evolve, so do the ways we monetize our games. From early premium downloads and basic banner ads to rewarded video, interstitials, and now immersive formats that blend seamlessly into the game world, we've come a long way. But what's next? Intrinsic in-game advertising (IIGA) is emerging as the format that delivers exactly that – by placing branded content naturally into the environment.
Why Intrinsic Ads Are Changing the Game
Players expect authenticity. They want ads to feel like part of the experience, not a disruption. This shift in expectation is exactly why intrinsic ads are resonating. They're unclickable, they don't force a break in gameplay, and they can even make the virtual world more believable. With AI-powered ad placement, we're unlocking premium brand budgets, lifting revenue, and strengthening realism.
From Real-World Results to Industry Benchmarks
The numbers speak for themselves: average total revenue uplifts of 25–50% in the first year, in-game ad revenue growth of three to five times, and video ads accounting for 30–70% of in-game ad income. Crucially, developers report no measurable drop in retention and zero negative feedback. In fact, 7 in 10 UK gamers are positive or neutral towards in-game advertising, and 75% of US gamers feel the same.
Why Developers Can’t Afford to Pass This Up
Intrinsic ads don't just add revenue; they create stability. As the gaming landscape continues to evolve, having a reliable source of income is crucial for studios. With AI-driven ad placement, we're providing developers with a proven revenue engine that rivals or surpasses earnings from other ad formats or even game sales.
Making It Work in Your Game
Success comes from context – high-visibility, natural placements, a mix of formats, premium brand demand, and constant optimisation ensure ads feel like a feature, not an intrusion. With AI-powered targeting, we're making it easy for developers to integrate intrinsic ads into their games and reap the rewards.
The Bottom Line
With proven uplift across genres, geographies, and audiences, the data is clear: intrinsic in-game ads aren't an experiment anymore; they're a proven revenue engine. For mobile developers competing in a saturated market, turning down this opportunity isn't just leaving money on the table; it's handing it to the competition.
Want to explore what intrinsic in-game ads could mean for your mobile title? Find out more and get started today by heading here.