As the mobile landscape continues to evolve, app onboarding has become a crucial factor in setting the tone for customer interactions. With acquisition costs rising and organic referral traffic declining, it's more important than ever to make a lasting impression from day one. By crafting an effective onboarding experience, you can lay the groundwork for seamless connections across channels and devices, ultimately driving long-term engagement and loyalty.
Stat 1: Boosting Opt-In Rates
Apps that prioritize onboarding campaigns can see a remarkable 40% increase in opt-in rates compared to industry averages. This early adoption not only maximizes reach but also keeps your brand top-of-mind throughout the app lifecycle. By introducing an engaging tutorial or alert set-up process, you can ease new users into notifications and encourage them to opt-in at a rate 22% faster than apps without onboarding campaigns.
Stat 2: Day 30 Activation Rate
The Day 30 Activation Rate measures how many customers return to the app after 30 days. Research shows that customer interaction wanes in the first two days, with sessions dropping by 6%. However, by continuing your onboarding campaign through the critical first 30 days, you can build an activation rate 49% higher than industry averages. This sustained focus on user engagement sets the stage for long-term app usage and loyalty.
Stat 3: Increased Sessions
An effective onboarding experience can increase total sessions by a staggering 55% compared to category averages. By providing users with all the necessary information and tools, you can create a habit of engagement that drives repeat conversions and loyalty. Top performers even see 5X more sessions than industry averages, solidifying their position as leaders in the app ecosystem.
Stat 4: Identified User Coverage
Converting anonymous browsers into known customers allows for the creation of robust customer profiles, reducing disconnected or repetitive communications. By incorporating a sign-in prompt early on, you can increase identified user coverage by an average of 73%. This unified approach enables seamless experiences across channels and devices.
Stat 5: Engagement Score
A well-crafted onboarding experience can also boost your engagement score by 35% compared to industry averages. By highlighting the value of your app and gathering preferences, you can begin building personalized interactions that drive repeat app usage. This early focus on user engagement sets the stage for long-term loyalty and conversion.
Optimizing Your App Onboarding Experience
Airship is committed to helping you unlock the full potential of your app onboarding experience. Whether you're looking to boost opt-in rates, increase activation rates, or simply optimize overall user engagement, our Strategic Services can guide you in developing a mobile app experience that supports your unique conversion and loyalty goals. Reach out to us today to learn more!