Mobile gaming has become an integral part of our lives, with over 2 billion players worldwide. The industry's growth can be attributed to global smartphone saturation, high-speed internet connectivity, and the proliferation of free-to-play models. As a result, mobile gaming has evolved from simple casual games to complex, long-form experiences that are changing the way we interact socially and competitively.
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The mobile gaming market is expected to generate an estimated $92 billion in revenue by 2024, with nearly 49% of the global market share. The Asia-Pacific region dominates the market, contributing approximately $88.1 billion to global mobile gaming revenue. Strategy games are the top revenue generators, pulling in an impressive estimated $17.5 billion.
Mobile Gaming Monetization Strategies By IAP vs In-Game Ads
The In-Game Advertising (IAA) market reached a valuation of approximately $9.84 billion in 2024 and is projected to grow to $18.23 billion by 2029. Hybrid monetization strategies, which blend IAP and IAA, are becoming the default for most mobile publishers. iOS users consistently demonstrate higher spending power, generating nearly 65% of global mobile gaming revenue.
Mobile Gaming by Genre- Downloads and Revenue Dominance
Simulation and Puzzle games lead in downloads, capturing approximately 20% each of total global downloads in 2024. Despite lower download volume, the Strategy genre emerged as the top revenue generator, pulling in an impressive estimated $17.5 billion. The Role-Playing Games (RPG) genre follows closely, generating a massive $16.8 billion.
Mobile Gaming Market Size
The mobile gaming market is projected to continue growing, with total global time spent in mobile games increasing by 8% in 2024 and an estimated compound annual growth rate (CAGR) of 9.9% between 2023 and 2027.