Tapjoy is revolutionizing the mobile advertising and app monetization industry by helping brands reach their ideal audiences through rewarded video ads and more. Their offerwall solution has been a game-changer, providing users with a seamless experience while delivering high-quality ads to advertisers.
As we dive into the world of AI in mobile apps, it's clear that consumers are spending more time on their phones than ever before. In fact, our research shows that 69% of consumers would rather give up social networking or TV than mobile gaming. This surprising statistic highlights the massive appeal of mobile games, with 60% of players now considering themselves "gamers" – a significant increase from just two years ago.
But what's driving this shift? According to Sarah Chafer, EVP of Global Ad Sales at Tapjoy, it's all about the relationship between mobile gaming and mainstream media. "Consumers are splitting their time between social media and mobile games," she explains. "And we're seeing a steady rise in mobile games becoming mainstream media."
So, how is Tapjoy capitalizing on this trend? By offering brands an innovative way to reach their target audience through in-app marketing. Direct-to-consumer (DTC) brands are particularly well-suited for this approach, as they can diversify their acquisition mix and tap into the massive buying power of mobile gamers.
But what about offerwalls? Have they fallen out of favor? Not at Tapjoy! They've been doubling down on their offerwall solution, adding features to ensure a high-quality experience for users. "We think it's important to deliver a quality value exchange between the user, the publisher, and the advertiser," says Sarah.
As we look to the future, what trends can we expect in in-app ad formats? According to Sarah, video will continue to play a major role, with interactivity and engagement driving richer experiences for users. And with data availability on the rise, marketers can tell a story about user funnels like never before.
Tapjoy's connections between app publishers and brands have been built over years of trust and collaboration. With Impact, they're able to facilitate and manage those partnerships more effectively, creating clarity around the experience for all three parties.
Finally, what about the role mobile ads play in seasonal shopping behaviors? Tapjoy's research found that 73% of consumers surveyed will make four or more separate holiday purchases from their mobile devices – a trend that's only set to continue as mobile gaming continues to grow.
AI in Mobile Apps: The Future is Now
With the rise of AI in mobile apps, it's clear that gamers are driving mainstream media forward. By leveraging the power of rewarded video ads and offerwalls, Tapjoy is revolutionizing the way brands connect with their target audience. Whether you're a DTC brand or an advertiser looking to tap into the massive buying power of mobile gamers, Tapjoy has got you covered.